Last week was about tidying up, this week is about opportunity. You don’t have to wait for the end of the calendar year to reflect & revise your business strategy. Take today, take 30 minutes, 3 hours, whatever it takes to assess the best of what you have achieved so far this year and what you want to improve on.
We are pretty sure your sales and marketing plan will come up in the things to improve on, who doesn’t strive for more customers? We believe an effective online marketing strategy centred around your own professional website is the most cost-effective place to put your money and energy.
Most of you have a website already, but if you don’t its kind of like having a phone number for your business that is not public. Websites come in all shapes, sizes & prices but there are three important things to consider for an existing or a new website.
Does your site get traffic?
Google provides an incredibly simple tool to add to your site to tell you all sorts of great information about your business website, who is coming, how long they stay, if they convert to being customers and its FREE!
How are people getting to you?
Has someone been bothering you about getting an app for all those users that don’t like looking at your site on their mobile phone? Maybe you need an app and maybe you don’t, but you need that Google traffic tool to figure that out. Did we mention that Google tool is FREE?
Are you making money from your website?
Lead generation is an important reason for having a website but we are equally passionate about the opportunities for making money with online ordering. If you want to extend your reach to customers inside or outside your local area then you should strongly consider a website where people can purchase your products or services directly without the need to pick up the phone.
These three things are a great place to start evaluating how to best use your own website as a launch pad for an informed online marketing plan. So start today, grab some time, just for you and your team to think about the future, dream big and start the second half of the year the way you have always intended.
Interested in our newly revamped WebPOS online ordering solution? Click here for more details.