3 Reasons for Monkey Marketing

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If you are struggling with how to reach out to your current and future customers we recommend sitting down with our monkey friend Mailchimp.

What can a monkey possibly offer you? Heaps as it turns out. If you follow us on social media you know we love technology, our own and others, and in this case we strongly recommend using Mailchimp to manage your email marketing campaigns.

There are so many reasons to choose Mailchimp, but here are the top three:

1. Its Easy & Free – Once you signup you realise that Mailchimp helps take you each step of the way, creating a list of people to send to, designing a newsletter, recommending the best Subject Line to get people’s attention – its all there and if you have a list of under 2000 subscribers then you can send newsletters regularly for $0.

2. Tracking & Feedback – Are you still investing in marketing that can’t tell you whether it was worth the money? Mailchimp tells you everything about exactly who opened the email, who clicked on a link (and which one). It allows for automatic unsubscribe so you keep everyone happy and if the email did not reach certain users the monkey tells you why. It gives you the tools to see for yourself if its worth it (and it is because its easy and its free :-)

3. It Talks to So Many Other Software Programs – In other words, it integrates to the tools you already use in house so that programs like your CRM shows you marketing responses on a client by client basis, your Google Website Analytics is linked to your email marketing and most importantly your website sign ups can sync directly to your Mailchimp account. You always have the latest customer list when you are ready to send out that next awesome newsletter.

These days customers are researching you as much as you research them. Build trust by sharing your successes and knowledge with them through tools like Mailchimp so when it comes to choosing your company you already have it in the bag! All of our websites have the option to integrate to Mailchimp and other great tools – check out our Integration Services.

Its Your Day – Take Time for Yourself!

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And no, we do not mean a sneaky 5 minute (and became 30) session checking out your friends antics on Facebook – that’s just tuning out!  Take time, that is professional development time, for yourself.

This is easier said then done, we are all busy solving operational issues and the phone doesn’t stop. But carve out 30 minutes a day, or 2 hours a week and make sure you work on your business instead of in it.

Taking that time can help you craft lasting solutions to those fires you put out again and again.

It can be an actual training course OR you could just Google it and go deep. Pick a weekly topic, leadership, finances, technology, marketing or any other old thing that’s been on your mind and really put some time into:

• Understanding what it is
• Figuring out if it can help you
• Lining up any questions you still have
• Making a plan for addressing the lingering questions (if any)

In 30 minutes you can definitely get through each of these steps, and if its something that needs further investigation to bring to a conclusion then rank it on the list of other things and come back to it. Or even better – delegate that task to someone else in your business.

Remember – its your day – you didn’t start a business to have someone else set your schedule. So take time to develop yourself – you will feel so much better for doing so.