If you are struggling with how to reach out to your current and future customers we recommend sitting down with our monkey friend Mailchimp.
What can a monkey possibly offer you? Heaps as it turns out. If you follow us on social media you know we love technology, our own and others, and in this case we strongly recommend using Mailchimp to manage your email marketing campaigns.
There are so many reasons to choose Mailchimp, but here are the top three:
1. Its Easy & Free – Once you signup you realise that Mailchimp helps take you each step of the way, creating a list of people to send to, designing a newsletter, recommending the best Subject Line to get people’s attention – its all there and if you have a list of under 2000 subscribers then you can send newsletters regularly for $0.
2. Tracking & Feedback – Are you still investing in marketing that can’t tell you whether it was worth the money? Mailchimp tells you everything about exactly who opened the email, who clicked on a link (and which one). It allows for automatic unsubscribe so you keep everyone happy and if the email did not reach certain users the monkey tells you why. It gives you the tools to see for yourself if its worth it (and it is because its easy and its free :-)
3. It Talks to So Many Other Software Programs – In other words, it integrates to the tools you already use in house so that programs like your CRM shows you marketing responses on a client by client basis, your Google Website Analytics is linked to your email marketing and most importantly your website sign ups can sync directly to your Mailchimp account. You always have the latest customer list when you are ready to send out that next awesome newsletter.
These days customers are researching you as much as you research them. Build trust by sharing your successes and knowledge with them through tools like Mailchimp so when it comes to choosing your company you already have it in the bag! All of our websites have the option to integrate to Mailchimp and other great tools – check out our Integration Services.