3 Ridiculously Practical Reasons why Mobile Responsive Design Matters

You don’t need a new website, do you? So maybe your site is a little out of date, but its got your phone number on it and its pretty easy to see what you offer your customers. Why should you spend money to get a new website?

Typically it comes down to one factor alone – how it looks on a mobile. While we won’t dispute that some industries have a low viewership of websites on mobile devices its entirely possible that number might be low for the exact reason that people can’t see anything on your website on a mobile so they don’t even bother in the first place.

What is mobile-responsive design? Essentially it means taking the desktop version of your website and adjusting the content and sizing of things so that on every other device it looks normal, easy to read and no pinching and zooming are required.

Here are some ridiculously practical reasons why mobile responsive design is critical:

1. Commutes are Longer – People in cars/trains/buses/trams don’t talk to their seat mate anymore – they check out their phone on that hour long trip to work in the city and this includes all generations of people, not just gen-y. Why bust out your laptop when you can use your mobile with one hand?

2. WiFi is Everywhere and Free Most Places – the Shopping Centre, the bus, the coffee shop, the airport – and of course this is for all devices but unless you are editing a document in Word on your laptop, why wouldn’t you just use your mobile?

3. Because You Want People to Call Your Business – On a well-developed site the link to your phone number is always accessible but even better, when you click on it something magical happens – the phone you are on will ask you if you want to call that number immediately. These people that call are leads, that will buy things from you

So of course our awesome designers and developers can help you build the mobile responsive website of your dreams but from the broader web community we would like to formally announce that people use their phones, a lot, and if your website sucks on mobile then it will impact your business.

One Simple, Effective Way to Connect with Your Customers

Applying the personal touch when selling online can be challenging – especially when most businesses sell online to spend less time on the phone. But there is one surefire way to connect with your shoppers in a way that benefits them and you and that’s by adding a live chat feature to your website.

Three awesome reasons to seriously consider live chat on your website:

1. Multi-tasking – In the era of multi-tasking your customers will be ever so grateful that they can type out a question, grab a cuppa, pay a bill and then come back for the answer. And that question might just be what’s been holding them back from purchasing. You can also multi-task, keeping multiple chats open at the same time – no annoying hold music for anyone!

2. Information – Just by reaching out to you the live chat tool can tell you where the customer is, what Internet browser they are using and other information useful for helping them shop and checkout. Live chat can help you answer all those questions without even having to ask, and its the kind of information your website technician might need to fix a site issue.

3. Trust – A tool like live chat can be personalised with names, images and information that helps your customers comfortable that they are speaking directly to you. It helps build trust between a person who needs help and the person who can provide that help. Trust easily leads to loyal and repeat customers.

We think businesses can easily extend a personal approach to their online shoppers in many ways, but live chat is certainly at the top of that list. Our eCommerce solutions are live-chat enabled and even allow you to shop on the customers behalf if they need some help after chatting with you.

Get in touch if you are interested in more information – info@wkdigital.com.au.