Looking for Creativity & Inspiration in One? Try Canva!

In an ever-changing online world Google and everyone you know is content hungry! And you can’t just share a nice written article anymore; you need to make it beautiful with creative design and imagery.

If it’s that important to Google and your users, shouldn’t there be something that doesn’t require a degree in rocket science to use?

Enter Canva

For those who have never used this kind of thing before, it has its own very simple training modules that you simply click the ‘Design School’ button up the top to find easy, step-by-step instructions.

And if you still need some extra love and care, click on ‘Hint’ at the bottom left of the module to be taken to video that demonstrates exactly what to do. The best part is that each one loads and plays through so quickly so there is no chance to forget what it is you have to do. Once you grasp the simple basics it is very easy to make an amazing infographic, poster or whatever else you need.

One of the best features of the software is the ability to drag and drop to insert your choice of image or text box into your poster or whatever it is you are working on. What’s even cooler, is even if you you have the whole thing finished and you decide you don’t like that background after all, it’s so easy to change!

And maybe the coolest, you can use one of the thousands of free images provided or your own image that you have uploaded. No need to pay loads for istock images or your own photographer!

Melanie Perkins

This software is easy to use because it was designed by a graphic design university teacher for her students who found it difficult to understand other software – like most of us. Melanie Perkins is an inspiration to all of us. From simply wanting to help her students design their university yearbooks more easily, she has become the CEO of one of the fastest growing companies in Australia. Of course, such things don’t happen in a vacuum and she did have help, but she has certainly put in the hard work and the hours to create her dream.

The Canva Story

It took seven years to get her dream up and running and in that time she worked hard and kept her focus on her business plan instead of diverging like many young companies do. It is this single minded focus teamed with patience and care in choosing just the right person for the third helper that has helped to make her company so successful. And now it is up and running, expansion is on the way with Canva for Business almost ready to go.


Learning about what Melanie has done should inspire all those who have a goal of any kind to not be afraid of hard work and long hours if it means success in the end. Her journey also teaches us the importance of having patience and in choosing wise and knowledgeable people to help us along the way.

Freshen Up Your Marketing Mix – Go Offline!

We were recently invited to an American Chamber of Commerce lunch in Brisbane on behalf of our Adelaide Plains customer Dominic Versace Wines and it was a terrific example of how to efficiently bring your brand to a national audience.

Dominic Versace Wines is in growth mode, appealing to the growing Chinese taste for high quality wine with an excellent, award-winning brand reputation.

Amcham (as the Chamber calls itself) is an extremely well connected group, the room was filled with QLD CEOs and major consulting, banking and law firm representation. Queensland is in growth mode too, trying to appeal to the growing Chinese appetite for authentic tourism experiences.

Having their wine on each table and a great plug by Robyn Houghton from AmCham gave Dominic Versace Wines direct access to people who can help them expand their business and drive some offline relationships online.

We have been eagerly supporting the growth of Dominic Versace Wines because they continue to think outside the promotional box.

Consider the opportunity to relaunch your marketing strategy along with a new website, there is so much to the mix.