Entries by Mike Lacsa

You’ve Got (to e-) Mail

When starting a small business or even when you start opening up to new marketing tactics as a business owner of old, you can be sure to hear a lot about the importance social media, SEO optimisation and the likes of Pay Per Click (PPC) Advertising.  While each of these marketing strategies can hold their […]

Your Google marketing plans, what now, what next?

Once upon a time a big advertisement in the phone book was the new business investment that kept giving all year. Everyone used the phone book, at home, school, work and 20 years ago it was a good as being on the front page of Google. Then 10 years ago this search tool called Google […]

DIY SEO Tips

Excited and terrified by SEO at the same time? Are you wondering how to do SEO yourself? Are you just wondering what SEO stands for and really is? You have come to the right place! A lot more people and companies are up to speed with SEO, or search engine optimisation, and are looking to […]

FROLO Explained

There has been significant upheaval in the restaurant online ordering space in the last 12 months, companies have merged, companies have been bought out for hundreds of millions of dollars and some have gone out of business. We can’t predict exactly what will happen to aggregated online ordering sites but we can explain a new […]

Resist the Urge to Save

We’re a nation of contrarians, we don’t like to be told what to do. So if the government says spend because of generous tax breaks, we shout “Save!” But maybe we’re shouting save and thinking…SPEND! Tax deductions are always attractive and this year the carrot is shiny and sweet, so if you’ve got spending on […]

Paypal – Friend or Foe?

We get this question all the time, should I use Paypal to process credit cards for my online sales? And the short and easy answer used to be yes, because it was the most widely recognised credit card processing engine that integrates quickly and easily into your website. But with time come different options and […]