When starting a small business or even when you start opening up to new marketing tactics as a business owner of old, you can be sure to hear a lot about the importance social media, SEO optimisation and the likes of Pay Per Click (PPC) Advertising. While each of these marketing strategies can hold their […]
About Mike Lacsa
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Starting a business can be one of the most exciting times of your life. Sure, it can be a little stressful but most of the time you will undoubtedly experience a thrill that can be hard to explain at dinner parties but gives you the rush to keep everything on your ‘to-do’ list moving. Running […]
Once upon a time a big advertisement in the phone book was the new business investment that kept giving all year. Everyone used the phone book, at home, school, work and 20 years ago it was a good as being on the front page of Google. Then 10 years ago this search tool called Google […]
Excited and terrified by SEO at the same time? Are you wondering how to do SEO yourself? Are you just wondering what SEO stands for and really is? You have come to the right place! A lot more people and companies are up to speed with SEO, or search engine optimisation, and are looking to […]
There has been significant upheaval in the restaurant online ordering space in the last 12 months, companies have merged, companies have been bought out for hundreds of millions of dollars and some have gone out of business. We can’t predict exactly what will happen to aggregated online ordering sites but we can explain a new […]
We’re a nation of contrarians, we don’t like to be told what to do. So if the government says spend because of generous tax breaks, we shout “Save!” But maybe we’re shouting save and thinking…SPEND! Tax deductions are always attractive and this year the carrot is shiny and sweet, so if you’ve got spending on […]
We get a kick out of making our customers lives easier through websites and software that just works. Ultimately the biggest bang for buck for our customers is in software integration…but what does that mean? In a nutshell its taking one piece of software and getting it to talk successfully to another piece of software […]
We get this question all the time, should I use Paypal to process credit cards for my online sales? And the short and easy answer used to be yes, because it was the most widely recognised credit card processing engine that integrates quickly and easily into your website. But with time come different options and […]
We love Smart Company, they produce articles relevant to businesses of all sizes and they always answer the question, “So what, why should I care?” And we love their work so much that we wanted to reiterate the significance of their article on why a website isn’t forever. We recently blogged about why you should […]
You don’t need a new website, do you? So maybe your site is a little out of date, but its got your phone number on it and its pretty easy to see what you offer your customers. Why should you spend money to get a new website? Typically it comes down to one factor alone […]