As a successful online retailer it’s second nature to see sales roll through your store, but the frustration of even a single abandoned cart never really goes away. That is unless you understand why it happens and employ tactics to convert them to sales. Close to 67% percent of shopping carts are abandoned and […]
This author has yet to write their bio.Meanwhile lets just say that we are proud Amanda contributed a whooping 4 entries.
Entries by Amanda
You started your eCommerce site to expand your revenue and your reach, but lately its not doing anything noteworthy and you have a sneaking feeling you’re just coasting. Sound familiar? Having produced and supported hundreds of eCommerce sites across many industries in the last 10 years we’ve seen common themes for successful sites. What […]
A pool full of metrics and you dive in it…yeah OK, Kendrick’s real song was not about website metrics but the haze of interpretation can be the same in both cases. If you’re anywhere close to digital, marketing or IT, someone is likely to have thrust a Google Analytics report in your face and asked, […]
Traitor…that is likely the nicest thing my female colleagues, team members, friends and family are thinking right now. Shame on me really, because I’m here to tell you why we should throw those antiquated ideas out the (car) window. Women, on average, are are looking after more then one person at any given time, […]