The integration of CRM and marketing automation tools has lead to increased sharing and visibility of marketing & sales information within those departments and the wider organisation. AI is now more than ever doing the heavy lifting to deliver sophisticated, data-driven insights to help organisations win and retain more customers. CRM and marketing automation […]
Roses are FF1919, violets are 1C86EE, Futura is a controversial font choice but Comic Sans is just wrong. But seriously, why is great web design still such a big deal and how does it translate into better sales results? Great Design Knows the Visitor Already Even if you’re a new business you will have some […]
I love checking my Fitbit App at night, on the days I exercise. Watching the good green vibes explode off my phone when I hit the preset step & activity targets make me feel like a ninja. But when I’m sitting down and I shake my wrist a bit and the step count jumps for […]
Having watched a few scary TV shows I was pleasantly surprised with the dark sense of fear that passed over me when I finally saw the Upside Down in Stranger Things. The sense of stolen youth and the unknown were palpable, and I’m thrilled season two is finally here. But placing a support request with […]
“Excuse me, is there anything I can help with?” Says the perfectly polished sales person at your favourite store. They aren’t pushy, they are available, knowledgeable and helpful. And on the back wall of the staff room their sales numbers are off the chart. They capture every possible sale with efficiency, courtesy and a […]
As customers, we will never go backwards. We will keep demanding more and better and faster. If we don’t get it, we will vote with our feet and our social media voices. As businesses, if we don’t invest in continuously improving customer service we can only compete on price, that joyless race to the bottom. […]
As a successful online retailer it’s second nature to see sales roll through your store, but the frustration of even a single abandoned cart never really goes away. That is unless you understand why it happens and employ tactics to convert them to sales. Close to 67% percent of shopping carts are abandoned and […]
You started your eCommerce site to expand your revenue and your reach, but lately its not doing anything noteworthy and you have a sneaking feeling you’re just coasting. Sound familiar? Having produced and supported hundreds of eCommerce sites across many industries in the last 10 years we’ve seen common themes for successful sites. What […]
A pool full of metrics and you dive in it…yeah OK, Kendrick’s real song was not about website metrics but the haze of interpretation can be the same in both cases. If you’re anywhere close to digital, marketing or IT, someone is likely to have thrust a Google Analytics report in your face and asked, […]
Traitor…that is likely the nicest thing my female colleagues, team members, friends and family are thinking right now. Shame on me really, because I’m here to tell you why we should throw those antiquated ideas out the (car) window. Women, on average, are are looking after more than one person at any given time, […]
