Entries by Dev Account

The Digital Marketing Challenge

The challenge for marketers in the digital age is to better measure the ROI of online marketing activities through the use of smart analytics. The problem is digital analytics and the sort of data you get from Google about traffic can get confusing. Web and digital analytics are a world apart. One is useful for […]

What makes a great logo?

A great logo can provide your company with a boost but actually visualising an image that embodies your company and projects what you stand for isn’t easy. Creating it is even harder so this article seeks to help you understand what you need to consider during the logo design phase. The five main principles of […]

The best CRM for your small business

As more small businesses embrace the Internet and move, it is becoming essential to have the right Customer Relationship Management (CRM) software so you can keep track of customers. Having the right CRM also makes it easier for you to interact with your customers, providing help where needed and give them a good experience as […]