An email to your clients, consumers and other stakeholders is one of the quickest and most effective ways to send out a key message instantaneously, but when you’ve got hundreds of contacts to get in touch with, it can no doubt be quite an exhausting task. Email marketing platform Mailchimp allows businesses and e-commerce […]
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Ecommerce is an invaluable tool for any business. Not only does it reduce, or completely eliminate, overheads associated with a physical storefront, it also creates an entirely new customer base through national and international shipping. With an online store at your fingertips, customers from all over the world can purchase your products at the click […]
$5,000 of Free Marketing? It’s NOT too Good to be True! The Queensland Government’s Small Business Entrepreneur Grants Program will be back later this year, and it’s a very generous offer. Small business owners can receive a grant of up to $5,000 (excluding GST) in matched funding for any program in the applicable categories that […]
Getting the most value out of every single customer is a huge challenge for every business. Very few organisations invest adequate resources into improving the customer journey. But for those that do, the payoff can be immense. Customer loyalty is the cornerstone of success for many small businesses. It’s widely known that retention is far […]
A CRM or Customer Relationship Management system involves all the strategies, actions and technologies a business uses to handle their customer interactions and data. CRM software compiles information from multiple platforms and points of contact, into a single system database. We bet your head is spinning just from the concept of managing so much information. […]
Kicking off your first website or online business is a huge challenge. There are countless pitfalls to avoid, and plenty of chances to make a mistake. Thankfully, thousands of people have trodden that path before. Learning from the mistakes of others is a clever move. There are a number of steps to securing the full […]
SSL certificates can be difficult to wrap your head around. For some websites, they’re incredibly important. For others, not so much. What is an SSL Certificate? An SSL (secure sockets layer) certificate is essentially a guarantee that the website people are visiting is in fact secure. It’s a small file hosted on your web server […]
The first thing about choosing strong keywords for your websites search engine optimization (SEO) is to know what your potential client or customer is searching for that you can offer them. When a person comes to your site based on a particular keyword, will they find the items, goods or services they are seeking? If […]
USP, is an acronym for, Unique Selling Proposition (or unique selling point). It’s a marketing tool that differentiates a product or company from its competitors. USP’s use value propositions like, the lowest cost, the best quality, or a product that is the only of its kind. Your USP should clearly state, to potential customers, a […]
Instagram might not be for everyone but it’s a very powerful social media platform, especially for millennials. Research shows that Instagram drives more engaged traffic than any other social media channel, including Facebook. Instagram gleans more return customers. If someone buys something from you and then follows you on Instagram, statistics show they’re more likely to […]