Why do we resolve to do things differently at the start of each year? Maybe your best, longest running resolutions have come at a time when no one was asking, or looking. For 2016 we think the best way to resolve to do something better is to at least look at what other reputable sources […]
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Just recently we spoke with a very successful entrepreneur who had their website taken down by an angry IT provider. As if managing your websites and all other online assets isn’t hard enough, when your provider is a bad apple you can feel powerless to stop the damage to your business reputation by not being […]
As technology – and human beings – evolve, new words have to be used to describe what is happening. The word ‘digital’ may have once been used very little, but these days it is on everyone’s lips; the main trouble is that it means different things to different people. We might say, “It’s a digital […]
As the horses, jockeys and visiting royalty gather we are reminded of the great Australian urge to gamble. Do we love a winning result or the addiction of the possible? Status Quo, Good Enough? We think it’s both and in the digital world a punt can seem scary, and better that money wasn’t spent without […]
In an ever-changing online world Google and everyone you know is content hungry! And you can’t just share a nice written article anymore; you need to make it beautiful with creative design and imagery. If it’s that important to Google and your users, shouldn’t there be something that doesn’t require a degree in rocket science […]
We were recently invited to an American Chamber of Commerce lunch in Brisbane on behalf of our Adelaide Plains customer Dominic Versace Wines and it was a terrific example of how to efficiently bring your brand to a national audience. Dominic Versace Wines is in growth mode, appealing to the growing Chinese taste for high […]
Almost everyone is on social media. Whether it’s Facebook, Instagram or Twitter most people have now embraced the digital way of communicating. What’s even cooler, is that new social media platforms are popping up everyday, reinventing the way we communicate with each other on a personal level, but also the way businesses can communicate to […]
Anyone who wants to harvest details (names and email addresses) from potential customers who visit their website knows it’s not as easy as it sounds. But, if you’re creative it can be easier than you think. All you need to do is offer them something in return for the gold. Getting people to part with […]
The Good News: you just spent money, blood, sweat and maybe a few tears getting your new website out there. The Frustrating News: it’s like a plant, it needs to be cared for daily. The Good News: If you’ve just refreshed it you have an outstanding chance in making it work for you, rather than […]
We love stripping the jargon away from what really matters when it comes to online. We insist on leaving those terrible techie three letter acronyms checked at the door when we train our clients on to get the best out of LinkedIn, Facebook, Pinterest, YouTube or any of the other online places that gets their […]