Tough to admit as digital marketers, but our website was hacked a few years ago. It was frustrating, time-intensive to fix and mostly embarrassing. We hung our heads for a bit, but then realised our experience could actually benefit others. We had taken our website security for granted but the process of restoring our online […]
A pool full of metrics and you dive in it…yeah OK, Kendrick’s real song was not about website metrics but the haze of interpretation can be the same in both cases. If you’re anywhere close to digital, marketing or IT, someone is likely to have thrust a Google Analytics report in your face and asked, […]
Traitor…that is likely the nicest thing my female colleagues, team members, friends and family are thinking right now. Shame on me really, because I’m here to tell you why we should throw those antiquated ideas out the (car) window. Women, on average, are are looking after more than one person at any given time, […]
An email to your clients, consumers and other stakeholders is one of the quickest and most effective ways to send out a key message instantaneously, but when you’ve got hundreds of contacts to get in touch with, it can no doubt be quite an exhausting task. Email marketing platform Mailchimp allows businesses and e-commerce […]
Ecommerce is an invaluable tool for any business. Not only does it reduce, or completely eliminate, overheads associated with a physical storefront, it also creates an entirely new customer base through national and international shipping. With an online store at your fingertips, customers from all over the world can purchase your products at the click […]
