Even the world’s greatest companies need marketing. There is no such thing as a product or service that speaks for itself – some just make the speaker’s job easier.
WK Digital boasts decades of digital marketing experience across the combined talents of our expert team. We’ve worked with countless clients in a huge range of industries to improve their numbers in lead generation, customer acquisition and ongoing retention.
What is a Marketing Strategy?
The Benefits of a Marketing Strategy for Your Business
A clear and well-structured marketing strategy can mean the difference between success and mediocrity for your business. We use the SMART acronym as a broad structure to ensure our marketing strategies hit all the right points:
- Specific – clear marketing goals.
- Measurable – defined benchmarks, driven by data.
- Achievable – sensible expectations based on your brand, market and budget.
- Relevant – your marketing strategy will align with your business goals.
- Time-bound – strict timelines for implementation of the strategy.
We place a firm emphasis on digital marketing, simply because it’s so measurable – you know exactly what you’re getting, and can check data and reports any single day of your campaign. The overall benefits of a digital marketing campaign include:
- Ability to quickly convert customers.
- Broader customer base.
- Can target very specifically.
- Cheaper than traditional methods.
- Flexibility – can respond to change quickly.
- Loads of data and reporting capabilities.
- Ongoing results.
The Benefits of Content Marketing for Your Business
There are a number of benefits to executing an effective content marketing strategy for your business. These can include:
- Improved Brand Perception
- Greater Reach
- Improved Conversion
What are Lead Generation Tools?
The Benefits of Lead Generation Tools for Your Business
More leads means more potential customers. However, it’s not just a numbers game. At WK Digital, we’re all about quality, not quantity. We’ll make sure that all of your lead generation tools and campaigns are highly targeted and data-backed to ensure you’re not wasting your time on those that aren’t interested.
The benefits of an effective lead generation campaign are simple:
- More Qualified Leads
- Improved Conversion Rates
- Decreased CPA (cost per acquisition)
- Data Analytics
- Number and quality of links from the overall domain and individual page
- Keyword Density
- Domain Name
- Trust and Security
- Site Navigation
- Meta Data
The Benefits of SEO for Your Business
The benefits of SEO for any online business are immense. At its very basic core, some optimisation is required in order for your site to even be discovered by Google. Beyond that, there are dozens of actions that can be taken to ensure your site steadily gains trust as it ages and moves up search results.
The many benefits of quality SEO work include:
- Increased Domain Authority
- Improved page rankings
- More Traffic
- More Sales
What is AdWords?
What is Social Media Advertising?
Why You Need Help?
As with the constantly changing landscape social media players such as Facebook, Instagram, Snapchat, LinkedIn and others are constantly tweaking their model to grab a larger share of the digital advertising dollar. In 6 months time the highest converting and most cost-effective advertising product can change several times so its important to get professional advice on what works and specifically what will work for your business.