The integration of CRM and marketing automation tools has lead to increased sharing and visibility of marketing & sales information within those departments and the wider organisation. AI is now more than ever doing the heavy lifting to deliver sophisticated, data-driven insights to help organisations win and retain more customers.
CRM and marketing automation tools such as Salesforce, Hubspot and Prospect.io make it easy to use AI-based features where you need them and integrate them into your business over time.
AI FOR ALL BUSINESSES
Instead of hiring more data scientists and marketers, small and medium-sized businesses can use third-party tools with easy-to-use interfaces and efficient machine learning functions to connect their data and workflow to get a smarter picture of their customers.
THE POWER OF HUBSPOT
Marketing automation software automates marketing actions or tasks, streamlines marketing workflow and measures the results of marketing campaigns.
Hubspot is the world’s top inbound marketing platform, which integrates blogs, social media monitoring and publishing, contacts, SEO, email marketing, marketing automation and analytics in one user-friendly and powerful platform.
Hubspot’s 18, 000 customers worldwide use software and services to transform their outbound marketing ( cold calls, email spam, trade shows, TV ads, etc. ) into incoming lead generation, allowing them to leverage remarkable content and integrated experience to deliver leads and better sales results – not to mention their great online training which helps you grow in your understanding of how best to target customers.
TALK TO YOUR IT DEPARTMENT
Humans and AI applications form a very complementary team when it comes to social media marketing.
For social media AI applications to really flourish they must interface with the business analytics and business intelligence applications used in their IT department.
If used strategically, the use of AI in a company’s social media and business intelligence efforts can go a long way toward putting (or keeping) the customer at the centre of their organisation.
POWER IN THE DATA
AI in marketing will undoubtedly continue its rapid expansion. Companies that track and store their historical and real-time sales and marketing data will be the first to benefit.
But as with other technological advances in marketing ( such as CRM or modern marketing automation software ), the market will naturally reduce the cost of integration and learning curves, and small and medium-sized businesses will be able to access AI’s capabilities almost as well as their larger competitors.
DON’T BUY EMAIL LISTS
With tools like Prospect.io you don’t need to buy email lists anymore. You simply need the name and company of the person you are trying to reach and Prospect.io can find the email for you. Using publicly accessible data and clever AI algorithms Prospect can match a name to an email to 100% accuracy and then you can send drip email campaigns to those customer to uncover the business opportunities. Always remember to provide the prospect with an optout message and respect the boundaries and then use Prospect.io as your very own target audience detective tool.
ECOMMERCE & AI
Advertisers and e-commerce companies have the most to gain from machine learning because of the ease of measurement and quick feedback needed to train and improve machine learning algorithms. Drip is the world’s first ECRM Ecommerce CRM designed to build personal and profitable relationships with customers on a scale. Ecommerce marketers all over the world are beginning to see their customers in full color with Drip features such as comprehensive tracking, hyper-segmentation and robust email marketing automation.
SMALL BUSINESS & AI
In order to achieve digital marketing success, thousands of small businesses use AI via Facebook and Google’s advertising platforms. With more options than ever before, small businesses are building powerful AI strategies without having to hire data scientists or expensive marketers.
WHERE TO FROM HERE?
If you are new to using artificial intelligence and automation in your sales and marketing approach then start with the basics:
- Start with the data – use what you know about your current customers to drive information gathering for your ideal customer. Store it in a place where it can be shared across different tools.
- Find a new tool – you know already what gets your customers attention and brings them to you. Find a tool that makes that process easier, faster and/or fills the gaps that you really wish you could do now.
- Use the data and the new tool together – trial a new marketing campaign with improved data and tools
- Go back to step 1 and repeat!
If you still have questions please give us a call to find out how we can support your newer, smarter approach to marketing your business.