Domain Ownership: How to Keep Your Domain in YOUR Name

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Kicking off your first website or online business is a huge challenge. There are countless pitfalls to avoid, and plenty of chances to make a mistake. Thankfully, thousands of people have trodden that path before.

Learning from the mistakes of others is a clever move. There are a number of steps to securing the full rights to your own domain name and website, and we’ve broken it down right here.

The Dos of Domain Name Ownership

  • Choose your own domain name.

This comes with the heavy caveat that you do so with advice from an expert that doesn’t have a vested interest. If you know someone who works in search engine optimisation (SEO), ask them for assistance choosing a name. If you don’t, do your own research or find a cheap freelancer with the basic knowledge to help you out (consider a site like Fiverr.com).

  • Definitely ensure that your details are accurate and kept up to date.

There are plenty of horror stories of people who have paid for their domains for several years, then got a new credit card that cannot be charged. If your email address is still active, that’s fine – most providers will be more than happy to chase you for payment. However, if it’s not, you’re in trouble.

  • Set up auto-renew.

Set up your account to auto-renew if your finances aren’t too tight. That way, you can be sure to stay in business. Some agencies will take care of this for you if the domain is registered with their account.

The Don’ts of Domain Name Ownership

  • Don’t entrust your domain name to someone who doesn’t deserve that trust.

Sometimes it’s a great option to allow your web agency to handle the entire process, from purchasing the domain name, to building your site and handling the ongoing hosting. However, it’s important to maintain some security. Reputable agencies will always hand your domain name back when you choose to move on.

  • Where possible, own it yourself, under your own account.

Your website is your online presence, and your domain is the front door. Agencies come with an immense amount of useful expertise, and should certainly be trusted to manage your account. However, much like a real estate agent, its best if you retain the ownership rights to your own property.

  • Be wary of letting your domain expire.

If you can, pay for a couple of years upfront. Register with an email that you regularly check. There is nothing more heartbreaking than losing control of a domain that you’ve invested in for several years, and being forced to shell out thousands of dollars to a reseller or, worse, a competitor. This is especially relevant in Australia, where despite the existence of legal barriers to registering and owning domain names unrelated to your business, the practice of domain-camping is widespread.

Tips for a Great Domain Name

When choosing your domain name, you want to get it right the first time. Once your site is indexed, attracting traffic and earning backlinks, you certainly don’t want to have to start over and go through the messy business of redirects and lost site value.

One of the most important things you need to consider is SEO. While Google applies considerably less weight to domain names nowadays, it can still provide you a significant boost in the early stages of your site. Use keywords related to your industry, location or business name.

Avoid unnecessary characters in your domain name. In other words, don’t make the mistake of hyphenating your business name. Keep it simple, and related to your business.

Buy either a .com domain or a local country-level domain, such as .com.au. There are advantages to more local domain names, especially as Google continues its industry-leading drive to deliver the most relevant, local content to people using their search engine.

The Upshot

Your domain name is absolutely essential to your continued online presence. In order to maintain a continued online presence, keep the domain in your name or work with an agency that you trust. Agency expertise is valuable, but your property is your property. You don’t give your accountant your power of attorney, so don’t give your agency the right to use and resell your domain name. If things ever go pear-shaped, you’ll be glad everything is in your name.

Choosing keywords for your website optimizations

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The first thing about choosing strong keywords for your websites search engine optimization (SEO) is to know what your potential client or customer is searching for that you can offer them. When a person comes to your site based on a particular keyword, will they find the items, goods or services they are seeking?  If not, you are leading them down a path that will come to a disappointing end for everyone. What are you offering that’s unique to your business?  How can you get people to come to your site for something very specific that they will be delighted to know you offer?

 

How do you do it?

 

Start by experimenting with search terms you think are your strongest possibilities.  When you enter them, what comes up? Are there lots of ads for that search term and what is the competition you have regarding those terms?

Ex: If you are a dentist, try Googling the search term dental care followed by your zip code. Location based key phrases are best with most brick and mortar businesses. If a lot of other dentists come up in that search, you are competing with those businesses for a piece of the pie using that term.  This can be costly if you are using a service like Google Ad Words as you will be competing with some of the bigger businesses for that piece of the pie.  If you have a specialty and can use search terms that are more specific to what you specialize in, you might be able to get great traction using terms about that specific service. Ex. Best tooth whitening in Orlando might be a little more targeted than best dentist in Orlando.

It’s not just about key words, it’s about key phrases.

 

What are the best tools to use and do I have to pay for them?

 

You can hire a professional SEO service, but be cautious. There are many companies that are great at this but many that are not as experienced as they profess.  Get references.

Google offers a few free tools that can be helpful. Google Key Word Planner, Google Trends and Key Word Tool io, are free and can give you some good information.

There are tools you can pay for that can be more in depth but costly.

Term Explorer and Moz Keyword Difficulty Tool are excellent products but can run as little as $35 a month to nearly $500 a month depending on what you choose.

 

How do you know when the keywords has too few clicks to not choose it?

 

It can simply be trial and error. Keep a watchful eye on it and if a key word or phrase is not bringing clicks to your site and more importantly conversions to sales, ditch it.

Remember that the sole purpose of key words is to bring people to see what you have to offer and get them to buy something, be it goods or services.

 

What is a USP?

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USP, is an acronym for, Unique Selling Proposition (or unique selling point). It’s a marketing tool that differentiates a product or company from its competitors. USP’s use value propositions like, the lowest cost, the best quality, or a product that is the only of its kind.

Your USP should clearly state, to potential customers, a benefit that only your company can offer that your competitors don’t. This should be very compelling in order to attract new customers.

Here are some great examples of USPs from well-known companies:

  • Southwest’s claim to be the lowest-priced airline.
  • Denny’s serving breakfast 24 hours a day
  • Little Ceasars hot and ready pizza (you know you can walk in and get a pizza without calling to order or waiting long for one)
  • FedEx – When it has to be there tomorrow

 

How do you develop a unique selling proposition?

 

You have to know not only your audience but your own personality and how your business reflects that personality. What’s the corporate culture of your business?  With a company like FedEx, it’s all about speed. The hidden arrow in their logo, expressing forward motion, was no accident. They’re saying, we can get your packages where they need to go faster than the competition. That’s their USP.

What is your unique quality and what is the personality of your business? Are you charity driven like Bombas?  They realized that the number one request at homeless shelters was for sox. Their unique selling proposition became, for every pair of sox they sold, they gave a pair to the homeless. That’s a, pretty, powerful, USP. You have to look at what’s different about your company or product and how you can turn that into a strong marketing statement that makes customers want to use you instead of your competitors for their unique needs.

 

Why is this so important?

 

What separates successful businesses from ones that scrape by is knowing why they are better at something. Little Ceasars may not make the best pizza you’ve ever had, but if you’re late getting home from work and on a limited budget, a quick stop and a five dollar bill and you can feed your kids.  That’s important to the customer.  Your USP should be your flag that you fly that says what you can do for the customer to make life better for them in some way. Cheaper, faster, one of a kind, best ever, best quality, best for them and their lifestyle; these are the reasons people choose who they buy from.

 

 

Should you have more than one if you sell multiple products?

 

Only if those products are very different in nature or scope.  If you’re Colgate, you sell things for teeth; toothbrushes, toothpaste, mouth wash.

If you sell cars and also shoes, you may have to create more than one USP. That’s not common for most businesses but deciding on your Unique Selling Proposition takes time and careful consideration.

 

Think it through and make it your own.

Instagram for business – should we use it?

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Instagram might not be for everyone but it’s a very powerful social media platform, especially for millennials.  Research shows that Instagram drives more engaged traffic than any other social media channel, including Facebook.

Instagram gleans more return customers. If someone buys something from you and then follows you on Instagram, statistics show they’re more likely to become repeat customers, which is how businesses survive.

Our world is visual, and “a picture’s worth a thousand words.” Most people have a great camera built into their phone. That alone can be a fantastic business tool.

Is it really worth your time?

 

It’s hard to say how you should spend your time marketing your business.  Marketing is a science and, with the onslaught of social media platforms, it’s only become more complicated. If you offer goods that are visual in nature, where images can be very impactful, Instagram is can work.  Marketing is about one thing, engagement.  How can you engage an audience? We live in a world where everything is moving so quickly, to keep up with it, you have to be fast and visual.  Can you get them to your website, store, or event to see what you’re selling with strong visuals and content?  If so, Instagram is worth your time and efforts.

 

How does your small business tell a story if you don’t sell “sexy” products?

 

Everything can be sexy if you approach it from the right angle. If you’re selling orthopedic shoes to senior citizens, show a sexy older woman rocking those shoes.  You can make your small business look just as important as the big guys with well thought out images that tell who you are and what you’re selling.  Sexy is subjective. Sexy can be getting the right product to the right people at the right price.

 

Do we have to post everyday?

 

Yes!  Engagement is tough.  People are fickle and the 20-40 year- old Instagram user is no exception. Post at least once a day.  With Twitter you might need to post 8 to 10 times a day to stay current.  With Instagram, a couple of pictures with short, pithy, content can do the trick.

 

Hashtags – are these just a gimmick? How do they work?

 

Hashtags are not a gimmick.  They’re keyword phrases.  If someone’s searching for something and uses a phrase that turns up in a hashtag, that search will lead them to you. Hashtags can take on a life of their own. The hashtag, #Nevermypresident,  is getting a lot of traction from the people that don’t support the incoming president. Searching that hashtag will bring people with that mind set together.

 

When is Instagram better for my business than Facebook?

 

Instragram is better for reaching a younger audience. Facebook has moved toward an older demographic where Instagram and it’s visual connection to the phone garner a much younger crowd.  If you’re product or services are aimed at the under 40 crowd, Instagram is a must.

SEO, so what?

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Why does this work matter and what happens if you don’t do it?

SEO means: Search Engine Optimisation (SEO), if you pause to think for a second it very quickly sinks in that SEO is a very sensible thing to do. Why wouldn’t you want your site to appear at the top of a search engine’s list of returned sites?

So, before we get into how SEO works it is going to be helpful to know how a search engine finds results. Search engines are answer machines: ask a question and it searches its index to find the most relevant answers. The search engine has compiled this index using a “web crawler”, a program that visits each page on the web and all of its links, which stores a copy of the page and its URL in the search engine’s index. If you can find the page listed on a search engine then a crawler has visited it. Now, the part where SEO comes in: a search engine uses an algorithm to rank results in order of relevance to your search. These algorithms look at different elements to decide which sites come at the top of the returned list. SEO ensures that your site contains all the elements that a search engine algorithm is looking for and gets ranked highly. For example:

Title Tags (or Title Elements): are the highlighted titles that a search engine result page (SERP) displays (on Google they are highlighted blue). These tags tell Google, other search engine the main description of your site or document. They are very important and optimizing them is often one of the first SEO tasks.
Meta Descriptions: appearing under the highlighted Title Tag on a SERP. Although Google’s algorithms do not take Meta descriptions into account, since 2009, to determine a sites relevance they are essential to encourage users to click on your link, rather than a competitors.
H1 Tags: stands for Heading One and is the first thing a search engine like Google will look at to establish the relevance of your site after the title tag. With an H1 tag you are essentially telling search engines that this text, or heading is the most crucial.
Image Alt Tags: labels for any images on your site or document and Google, and others, use Image Alt tags to determine what the image is but also if the surrounding information is relevant an useful. Clear tags are very important for SEO.
Internal Linking: when a Google crawler finds your site it will also have a look at any links to see their relevance. If the link structure is unclear then it is possible the crawler may not even know the links exist. Many experts believe internal linking has a strong impact on Google’s algorithm and a clear pyramid shaped internal linking structure is key.

By using SEO your site will immediately have gained an advantage over any non-optimised sites on the web; people are inherently lazy and are most likely to click on one of the top five results, rather than any others. More people than ever are using search engines and SEO is becoming more and more common and is essential if you want to generate traffic on your site. Without SEO you run the risk of your site being buried deep in the search engine’s index and rarely read.

The Digital Marketing Challenge

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The challenge for marketers in the digital age is to better measure the ROI of online marketing activities through the use of smart analytics. The problem is digital analytics and the sort of data you get from Google about traffic can get confusing.

Web and digital analytics are a world apart. One is useful for ascertaining website performance, the other provides data used to judge the success of marketing campaigns – think of it this way, web analytics are like a venue and digital analytics are the expos.

The venue can tell you who came on which day and how long they stayed but that’s about it, they can’t give insight on conversions and place in the sales process of leads. The stalls at the expos are your marketing campaigns, they can tell you how many people came by, used a voucher or discount code, how much they spent and the demographic profile of the average buyer. And it is this knowledge that you get with digital marketing analytics that tells marketers what is giving them their best ROI.

Digital Marketing and Web Analytics – the difference

It’s important to have a comprehensive view of the performance of marketing activities whatever the budget and attempting to get that information from the venue owners (web analytics) is a pointless waste of time and money. How would they know? They just own the building.

Marketers need to assess and compare the performance of social media and email campaigns and website data isn’t going to offer the complexity of detail required. Web analytics alone aren’t enough to better procure leads and convert them into customers.

Better quality data for your sales team

Digital marketing analytics provides integration across different marketing channels so marketers can better understand the customer journey and tailor future campaigns to their behaviours by tracking the journey from start to finish. It’s like having the data from every stall at the expo so you know what works, what doesn’t and what visitors want and how they got there.

This is a much more efficient and powerful way of tracking leads as it is based on the behaviours of individuals not web pages. And it is this sort of intelligent information that marketers can turn into something actionable and better qualify leads.

The data collected through digital marketing can help shape and inform future campaigns. It can also help optimise the marketing budget by better determining the relationship between campaign lead generation and conversion rate through CRM integrated analytics.

Integrated analytics and CRM

CRMs come in all forms with myriad capabilities and varying price points – some are free, others cost thousands of dollars – but price isn’t always an indicator of suitability or performance. Zoho, Batchbook, Hubspot, SugarCRM and MailChimp are in the free to low cost basket and millions of small businesses rely with resounding success. At the high-end there market leader Salesforce, Oracle and Microsoft, often favoured by enterprise. It’s best to speak to a digital marketing specialist about integrating digital marketing analytics to give a comprehensive view of marketing performance.

By being able to compare the performance of each prong of activity marketers can better plan their campaigns and have access to real-time data on their progress of hitting their targets. If a certain campaign isn’t yielding the expected results then digital analytics will give them an early warning allowing marketers to adjust their strategy and funnel resources into better performing channels.

If you’re running the expo you’d be delighted to have detailed data on how to increase sales for your stall holders, better utilise the space taken up by failing stalls and attract more visitors by having more of the stuff they like. That’s digital marketing analytics in a nutshell.

The more data you can collect and decipher the smarter your marketing will become and the easier it will be to connect the dots resulting in huge cost savings, increased sales or often both.

Snapchat filters: The future of business advertising?

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How do businesses attract new customers and continue to engage with their existing audience when traditional mediums like print and live TV are in decline? The simple answer is to move online but that approach won’t cut it in a world where people need to be targeted specifically.

TV still has a place but it’s not like the 60s when the whole country would be watching the same show – shotgun marketing isn’t going to get you the returns you need.

The future of marketing is in the platforms that prospective clients use like Facebook, YouTube and Snapchat.

The Basics

Snapchat is a social media app that allows user to send messages, videos and pictures to their contacts but the catch is that media is only available for 24 hours. Now, Snapchat has added custom filters that allow you to add frames or even replace your face with a custom graphic.

The custom filters Snapchat has added to their app has given endless marketing possibilities to businesses. The majority of Snapchat users are millennials and post-millennials and with a market of over 100 million users worldwide (over 3 million here in Australia) you have an insanely large audience to target. If you’re after a conversation with millennials, then this is where you will find them.

Snapchat’s inherent functions allow you to connect with your customers in the following ways:

  • Sharing your story or brand through images or videos
  • Personalise filters that tap into the authentic marketing movement
  • Analytics built into the app that track views and content so you know what works

On top of this, you get a free platform that is nearly completely organic in terms of content. If you’re not using Snapchat or any social media for your marketing strategy, you’re missing out on a major opportunity to increase the ROI for your advertising budget.

How It Works

So how do you get in on this game changing form of marketing? To get started you should understand some of the basic requirements. For example, in order to create a custom filter you have to have a location where it will be applied and a design. You also have to determine the length of time the custom filter will be available.

It is crucial that you plan your targeting for custom filters. You’ll want to understand how the filter will be used and who will be adding them to their “stories”. Essentially, who will see your custom filter? Design is important, your filter needs to be memorable and humorous – Taco Bell’s filter made users’ heads turn into tacos for example.

Make the Most of Your Location

A defined location is a requirement of a custom filter and a successful custom filter campaign will largely be determined by the location you choose.

Custom filters can only be used by people within a certain, designated area. Everyone can see it and read it – so you can be sure your message has the ability to travel far and wide – but in order to use it, your audience has to be in your defined area.

Create a persona of who will use your filter and choose a venue that suits their interests or they are likely to visit – such as a local art or music festival. Your audience doesn’t want to be “sold” to so try to avoid restricting the location to your store as they won’t feel like you’re trying to create something fun they can share with their friends.

Unlimited Marketing Potential

Using Snapchat and custom filters to market your brand is an engaging and personal way to connect with your customers. You’re also using a relatively new and trendy form of marketing which also clicks with your target demographic – millennials and post-millennials.

This brand of marketing accepted and even expected by this audience. The results of early adopters explain why so many are jumping onboard. However, it’s still early doors for this type of marketing so now is a good time to get ahead of the curve and ride the wave. Snapchat custom filters are the next big thing worth getting in on the ground for.

Moving from television to social media marketing and other digital platforms makes sense, especially if you have a limited budget and want to maximise the ROI of you commercial resources. Contact us today to discuss how we can help leverage free to use social media features to engage your customers.

 

 

 

How to Define Your Customer Profile to Reach Your Demographic

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Customer profiling may sound like a politically incorrect term used in airport security but it’s actually an innocent business term for understanding who your customers are.

Imagine a manual for how to most effectively reach your target demographic with details on what they like to buy, how much the spend, how they use your products or services, what will help retain their custom and what matters most to them as consumers. That is your customer profile.

How to create your ideal customer profile

Customer profiles help you understand the things that matter to your customers so you can tailor your offerings and messages to better appeal to them.

Selling products and services without understanding what your ideal customer looks like is akin to doing paint by numbers with your eyes closed. You’ll get paint on the canvass, so in a sense, job done, but it’s not going to look pretty.

Let’s examine how you can easily create a customer profile to determine your target demographic.

There are four simple parts to creating profiles for the customers your business should be targeting: Describe. Connect. Locate. Understand.

Describe

The first thing you need to do is create a description sheet for each of your ideal customers. You need to determine, in a broad sense, the two or three main types of customer you have or want.

Build profiles by sorting customers using these basic criteria:

  • Demographics – age, gender, income, location, etc.
  • Psychographics – personality, values, opinions, attitudes, interests lifestyles etc.

If you work B2B then what you should define includes: Sector, number of employees, revenue and budget, national/global reach, and decision-making process.

Each type of customer will have varying motives for why they chose your company or your product. Not appreciating their individual motives means you cannot address their individual needs. Don’t lump them together.

Connect

Lots of companies use data-mining or just good old-fashioned polling of their customers to gather information. Interview your current customers and ask them what they like about you, what they don’t; what attracted them to you, how they found you originally; what makes them stay, what makes them want to leave; what others do they wish you did, what you do others don’t. Encourage complete honesty.

The information you get back will enable you to create your customer profiles. This information is vital in so many ways. It not only allows you to use that information in the most effective manner for your market strategies but also gives you invaluable feedback on your strengths and weaknesses.

Locate

Knowing where your customers are isn’t as simple as where they live. We covered that kind of location in demographics. What you want to know is where they go — be that physically or digitally. Where do they spend their time? What websites are they visiting? What papers do they like to read? What social media networks are they attracted to? What do they search for on the internet? Where do they go on holiday? What continents do they prefer to visit?

When you understand where your customer types are at any given time you can target them more effectively. You might be spending money on ad spaces in a national gym with loads of members but few of them fit your customer profiles. That’s wasted money but it can sometimes seem like a good idea to go for numbers.

Knowing where your customers are located can help you decide what numbers make more sense. A small online forum where the average user is 60% likely to fit one of your profiles or a national newspaper with 5x the active readers but with an average profile fit of 25%?

Understand

We all have a purchasing process — an unconscious method for making spending decisions. Understanding what drives your customers to make the decisions they do is a key part of building a winning strategy.

You need to understand what their problem or need is. Are they making purchases proactively or reactively? Are they trying to fix a problem or fulfilling a desire? How are they researching solutions to their problem? How are they researching ways to fulfil their need? What benefits are they looking for?

How are they making their final decision? Are they looking at reviews? Comparing features and benefits with competitors? Are they buying on a whim? Do they need to get approval?

When you understand how they make purchases you can tailor your message to speak to them on their level. Your strategy can be designed to match the flow of their purchasing process resulting in higher conversions.

Create personas

One of the best ways to create specific profiles for each distinct group is to name them and give them a picture — this is known as a persona. Visual aids are really helpful in building customer personas and familiarising your team with the motives, desires and concerns of that type of customer. Also, down the line it will enable seamless switching of strategy between customer sets.

An extraneous example would be marketing for a new face cream. A broad target would be “active females in their 30s and 40s”. Customer profiling could allow you to break that down into ‘Molly the stay at home mum’, ‘Charlotte the career woman’ and ‘Adventurous Alice’.

Molly is in her mid-30s; she has two children, one at school, the other is under a year. She lives in the suburbs, drives a hatchback and has a household income of $80000. She doesn’t get much sleep so is concerned her skin is starting to look tired. She wants to try a new face cream but is easily put off by negative reviews on a mum’s blog forum she visits most days.

Charlotte is in her late 20s, has no children and is dating. She drives a convertible, lives in the city, travels for work a lot and earns $50000. She has noticed a few wrinkles around her brow and wants sometimes to help smooth them. She’s always busy so tends to take the advice of sales clerks or chooses products she has seen in her favourite magazine which often has free samples.

Alice leads a very active, outdoors lifestyle. She surfs, cycles, swims, rock-climbs and runs. She’s into extreme sports and spends most of her life in the sun. Alice is worried her lifestyle is drying out her skin and wants a product that is compatible with her activities. She tends to use consumer comparison sites to find the best deals and research the benefits of products.

All three would benefit from using the same product but they have different motives, purchasing processes, incomes, backgrounds and lifestyles. You can’t create a campaign that will reach everyone but by creating customer profiles you can create appropriate and targeted campaigns for your ideal customers.

Acutely targeted marketing strategies, created with these ideal customers in mind, should enable you to better reach the new and existing customers to positively affect sales and grow your business.

When Is a Good Time to Rebrand

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The decision to re-brand your business is a big one. A lengthy process that can sometimes cost a bit of coin, and it’s certainly a decision not to be taken lightly. However, if done for the right reasons and at the right time, a rebrand can be a great investment to the immediate and future growth of your business.

Done for the wrong reasons and at the wrong the time it can not only be a costly mistake but a PR disaster.  A recent example, one we can all learn from was by a household name, with a product we all grew up with and loved. Arnott’s rebranded their famous Shapes biscuit ‘updating’ some of their renowned flavours in the process. Australia went into meltdown. It’s possible we’re still in the midst of this meltdown as the benefits of this change have yet to be seen or understood.

Another famous example on the worldwide stage was when Coca-Cola made an attempt to re-brand their product to appeal to younger consumers in 1985. A strong consumer backlash forced the company to bring back the original “Coco-Cola classic” a mere three months later.

Evolving

If your business has evolved since opening its doors, it’s possible that the logo and brand you started with is no longer consistent with your current message or offering. It’s good practice to have a brand that consistently reflects your business’s message. New direction is the primary reason for re-branding.

Moving or Expanding

Moving your business or expanding geographically? If your branding includes geographic information or contains messages or meanings that only apply to one area, re-branding to appeal to the new location will be required.

Updating

Has the market or trends within your industry changed considerably? Has your brand become outdated as a result? Your brand reflects your business and is directly responsible for prospective client’s perception of you. An outdated and dull brand will not appeal to new customers- especially if you’re a company that sells these sort of services. It’s important not to get this confused with you feeling bored with your current branding – which can happen to the best of us.

While it is totally normal for any business owner to want to shake things up, it’s vital to recognise that this isn’t a good enough reason to re-brand, at least not on it’s own. If however you’re considering updating due to an outdated logo or niche a complete change may not be needed. A simple refresh may be enough.

Appealing to New Audiences

If you’re wanting to appeal or attract a new audience, then this is a solid enough reason for rebranding and one of the most popular. If you want to break into a new demographic, updating your brand to reflect their behaviours, likes and interests can position your business favourably. It is important to make a well-informed decision backed by research if considering this. Using an experienced agency to assist with re-branding is beneficial beyond the obvious design reasons. An agency familiar with branding will have years of knowledge and tested and tried experiences behind their expertise.

Merging or Acquiring

Another reason you may be considering a rebrand is if your business is merging with another or you are you acquiring a new one? Updating the brand to reflect the new dynamic not only creates and helps keep the brand consistent with offerings and message but it can also be a great marketing and PR strategy. Just be careful not to alienate existing loyal customers.

It’s not only important to get the timing and the reasons for re-branding right but to also make sure it’s done with longevity in mind. We can’t stress how important it is for a brand to remain consistent, solid and trustworthy in the eyes of consumers – no matter what type of business you’re in.

When considering rebranding you need to consider all elements of your business’s marketing platforms. With website and digital being a strong player in today’s business environment it’s important that a brand presents well in a digital environment as well as on traditional promotional material.

Get Expert Advice

Rebranding can be an expensive exercise and even more expensive if it isn’t done right. It’s a good idea (and a good investment) to get advice from a team who know and understand the branding process.

We recently re-branded our business to reflect the growth of our business and have had glowing feedback from many of our partners and customers. Digital is an important part of a re-brand strategy, contact us today to discuss how we can help.