We were recently invited to an American Chamber of Commerce lunch in Brisbane on behalf of our Adelaide Plains customer Dominic Versace Wines and it was a terrific example of how to efficiently bring your brand to a national audience.
Dominic Versace Wines is in growth mode, appealing to the growing Chinese taste for high quality wine with an excellent, award-winning brand reputation.
Amcham (as the Chamber calls itself) is an extremely well connected group, the room was filled with QLD CEOs and major consulting, banking and law firm representation. Queensland is in growth mode too, trying to appeal to the growing Chinese appetite for authentic tourism experiences.
Having their wine on each table and a great plug by Robyn Houghton from AmCham gave Dominic Versace Wines direct access to people who can help them expand their business and drive some offline relationships online.
We have been eagerly supporting the growth of Dominic Versace Wines because they continue to think outside the promotional box.
Consider the opportunity to relaunch your marketing strategy along with a new website, there is so much to the mix.