Having worked with the client since 2011, we first built an eCommerce website that matched the in store aesthetics with a clear and efficient checkout process.
We then implemented an SEO strategy to deliver top national search rankings specifically for their high profit items like gourmet hampers.
We also implemented a social media program for the client where we created foundational blogs, press releases, recipes & social media posts for Facebook and Twitter.
Our social strategy centred around intermingling topical items on Master Chef, My Kitchen Rules, Jamie Oliver and others with complimentary site products and imagery.
Married into this same marketing strategy came two new stores, The Truffle Store and Bath Bomb World, into the same website management portal with a focus on cross-selling the stable of products on the main store.