https://wkdigital.com.au/wp-content/webpc-passthru.php?src=https://wkdigital.com.au/wp-content/uploads/2017/10/AISalesAgent.jpg&nocache=1 600 500 Amanda https://wkdigital.com.au/wp-content/webpc-passthru.php?src=https://wkdigital.com.au/wp-content/uploads/2017/04/logo-2.png&nocache=1 Amanda2017-10-16 03:27:162017-10-16 06:26:32How to Close the Abandoned Cart Loop Every Time
“Excuse me, is there anything I can help with?” Says the perfectly polished sales person at your favourite store. They aren’t pushy, they are available, knowledgeable and helpful.
And on the back wall of the staff room their sales numbers are off the chart. They capture every possible sale with efficiency, courtesy and a subtle tenacity.
It’s too bad that same in-person experience can’t be replicated in your eCommerce store…or can it?
While we can’t read a person’s body language online we certainly have the data to predict their interests and intent. Combining that data with artificial intelligence allows every online store to convert potential abandoned cart scenarios or translate them into wish lists for a later purchase.
Abandoned Cart Detection
With extensive experience in developing eCommerce stores we know there are certain types of browsing activity that precede an abandoned cart. This data, combined with demographics and browsing behaviour deliver an informed assistant approach.
Abandoned Cart Conversation
On detection of the pre-abandonment activity your AI sales agent pulls on various data sources to inform their offer of assistance.
Brand New Visitors
Making a first impression counts as much online as in-person so polished offers of help are an important way to start. Why not offer them a discount too for their first purchase? The clever assistant can even apply the discount to an existing cart, removing some of the checkout friction.
Having contact details provides the best opportunity to start a conversation and ultimately convert into a sale. So if a return visitor is browsing and even adding to cart incentivise them to that next step by suggesting compatible products, supporting articles or videos, or a review that might just sway their behaviour.
Validating their journey based on the journey of others is a great way to open dialogue and get to the point where you can formalise your communication on other channels such as email, chat apps or even SMS.
They’ve likely already made a purchase and invested some trust in your store, so the conversation is slightly different here. You’ve got the contact details, consider the best way engender loyalty providing unique discounts. If you’ve noticed they abandon carts regularly ask them why and then deliver follow up specific to how they answer.
Abandoned Cart Conversion
The above strategies are tailored to the customer type but ultimately all serve to personalise their shopping experience and convert them to paying customers on each shopping trip.
If they are not ready now, let them save the cart for later and use your AI sales agent to manage the wish list reminder process.
Using AI to solve the abandoned cart problem is about putting all of the pieces of shopper data together into one insightful puzzle.