WK Digital boasts decades of digital marketing experience across the combined talents of our expert team. We’ve worked with countless clients in a huge range of industries to improve their numbers in lead generation, customer acquisition and ongoing retention.
Our Approach to Marketing Strategy for your Business
We place a firm emphasis on digital marketing, simply because it’s so measurable – you know exactly what you’re getting, and can check data and reports any single day of your campaign. The overall benefits of a digital marketing campaign include:
- Ability to quickly convert customers.
- Broader customer base.
- Can target very specifically.
- More cost-effective than traditional methods.
- Flexibility – can respond to change quickly.
- Loads of data and reporting capabilities.
- Ongoing results.
Search Engine Optimisation (SEO)
Google, and other search engines, attempt to find the most relevant and authoritative web page for any search terms that a user enters. Google uses algorithms, which rely on a large range of data, to determine the best results to show to a person using their search engine.
There are hundreds of ranking factors, most of which Google is deliberately vague on in order to avoid attempts to “game the system”. However, there are a huge range of ranking factors that we do know are important, and some of these include:
- Number and quality of links from the overall domain and individual page
- Keyword Density
- Citations
- Domain Name
- Trust and Security
- Site Navigation
- Meta Data
- Traffic
The Benefits of SEO for Your Business
The benefits of SEO for any online business are immense. At its very basic core, some optimisation is required in order for your site to even be discovered by Google. Beyond that, there are dozens of actions that can be taken to ensure your site steadily gains trust as it ages and moves up search results.
The many benefits of quality SEO work include:
- Increased Domain Authority
- Improved page rankings
- More Traffic
- More Sales
Google AdWords
Google handles over 90% of search traffic in Australia, with the remaining share split between Bing, Yahoo and other smaller search engines. Appearing in the first page of Google results is critical to any business, but for some search terms, the competition is simply too intense for that to be achieved in a short time.
AdWords is Google’s search engine advertising platform. When you make a search using Google, you’ll often see sites listed at the top of results with [Ad] listed next to them. There are a number of options for advertising on Google’s search network, including display advertising on millions of other websites that earn income by displaying advertisements.
The Benefits of AdWords for Your Business
AdWords can be a great tool for attracting quality search traffic to your website in the hope that they will convert into paying customers. However, search advertising can be a tricky game, and it pays to have an expert take care of your campaign. The benefits of AdWords include:
- Cost-Effectiveness
- Flexibility
- Increased Customers
- Remarketing Opportunities
LinkedIn is a professional social network with almost half a billion users. Much like Facebook, users build out a profile. However, unlike Facebook, this profile’s central attraction is a person’s work history, experience, education and other details. Essentially, it acts like an online resume.
Depending on the line of work you’re in, the benefits of an active LinkedIn presence can differ. However, there are a number of benefits to LinkedIn for any business. These can include:
- Improved Online Presence
- Sales Potential
- Advertising
We are strong advocates of LinkedIn, give us a yell to see how it might be more effective for you and your company in the short and long term.
Facebook for Your Business
With well over one billion active monthly users, Facebook is the juggernaut of social media.
Because of its ubiquity in many peoples’ lives, a Facebook presence is an absolute must for most online businesses who deal with consumers. If you’re going to invest in a Facebook page for your business, it is absolutely essential that you invest the time and resources to get it right. Some of the benefits of a well-run Facebook page and advertising campaigns include:
- Significantly improved reach.
- Improved lead acquisition.
- Ease of forming a brand image.
- Greater community engagement.
- Ability to rapidly resolve client issues.
We provide a range of Facebook services, including:
- Profile optimisation.
- Paid advertising.
- Campaign management.
- Lead acquisition.
Email Marketing Campaigns
Also known as Electronic Direct Mail (eDM) campaigns, email campaigns can be a powerful tool for enticing customers to make a purchase. There are a number of benefits of email campaigns for your business, including:
- Large Databases of Customer
- Highly Specific Campaigns
- Organic Reach
- Direct Email Access (ie a lot of people’s to do list)
Get in Touch!
We want to talk to you. We’re always here to listen and give our recommendation.
If you want to find out exactly what will work for you and your business,
Give us a call and let’s talk.
Riparian Plaza, Level 38 71 Eagle Street
Brisbane, QLD 4000
Brisbane, QLD 4000
Social Media Advertising
Social media marketing involves the paid promotion of advertisements and posts across social media networks. The majority of social media advertising in Australia occurs across Facebook, LinkedIn, YouTube, Twitter and some other networks.
There are myriad benefits of social media advertising for your business. These include:
Why Help With Social Media Advertising is Essential
As with the constantly changing landscape social media players such as Facebook, Instagram, Snapchat, LinkedIn and others are constantly tweaking their model to grab a larger share of the digital advertising dollar. In 6 months time the highest converting and most cost-effective advertising product can change several times so its important to get professional advice on what works and specifically what will work for your business.