You For 2032
What New Word Order, WK Digital and the Queensland Academy of Sport (QAS) all have in common is a keen eye for talent. So when QAS asked both agencies to help identify and develop young potentially medal-winning Queenslanders for the 2032 Brisbane Olympic and Paralympic Games, we (high) jumped at the chance.
The QAS talent ID campaign is aimed at Queensland athletes aged between 13 and 23. It’s the first step in a development journey from aspiring athlete to elite Olympian or Paralympian.
The 10-year time period between the program launching and the actual games required us to develop a visual identity, language and a digital platform that would stand the test of time and appeal to the target audience over the next decade.
Our goal was to build awareness of the campaign and drive as many potential athletes as possible to apply.
INSPIRED DIGITAL
With an overarching goal of identifying as many aspiring young Olympians and Paralympians in Queensland as possible, we knew the QAS application portal would need to be of gold standard. It needed to be scalable, secure and easy to use, while collecting specific and critical data to help QAS determine an applicant’s suitability quickly and easily.
QAS was looking for a running start by gathering not just standard personal details, but also each athlete’s mindset, experience and intent.
Our Approach
At the end of discovery, we identified both the core application workflow and the variations required to integrate differences in ability, gender and age of consent in a way that was seamless for the applicant.
Underpinning this seamless application process was a build approach that focused on:
- Data security – On top of standard security measures, such as parental consent for under-18 applications and two-factor authentication, we applied robust and scalable role-based user permissions with the future recruitment phases in mind.
- API-first architecture – Knowing the application would have multiple data integration partners from launch, we ensured the application could scale securely and without limit.
- Support with self-service – Great software is prepared to be put to the test once it’s in the hands of users. In the initial launch period, we incorporated user-driven adjustments while ensuring the QAS team had the independent management tools they needed day to day.
Gold To Us
Through our partnership and the development of this new software, the first round of talent identification is already complete with all future rounds set to take advantage of ongoing enhancements from now until 2032.
WK Digital took the lead on the digital platform while NWO led the brand and campaign aspects, but as with all great partnerships, the close collaboration across the whole project ensured an integrated result greater than the sum of its parts.
Together we are proud to have assisted with an unprecedented tally of 955 athlete placement opportunities across 15 Olympic sports in 2022, and we’re ready for the next rounds of talent identification to come in 2023 and beyond.
“We love that we’re helping this emerging generation of Queensland medallists be found. The 2032 Games may still be a decade away but the work we do now for this talent ID program will ensure they get the training and development support they need.”
Scott Oxford, Partner – New Word Order
Amanda Rodgers, Managing Director – WK Digital
Riparian Plaza, Level 38 71 Eagle Street
Brisbane, QLD 4000
Brisbane, QLD 4000
