Google, and other search engines, attempt to find the most relevant and authoritative web page for any search terms that a user enters. Google uses algorithms, which rely on a large range of data, to determine the best results to show to a person using their search engine.
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There are hundreds of ranking factors, most of which Google is deliberately vague on in order to avoid attempts to “game the system”. However, there are a huge range of ranking factors that we do know are important, and some of these include:
Number and quality of links from the overall domain and individual page
Trust and Security
The Benefits of SEO for Your Business
The benefits of SEO for any online business are immense. At its very basic core, some optimisation is required in order for your site to even be discovered by Google. Beyond that, there are dozens of actions that can be taken to ensure your site steadily gains trust as it ages and moves up search results.