While not ready to completely abandon their traditional marketing footprint the college was sorely lacking in refreshed online and print logos and branding. We started by updating their core logo to reflect the centenary as well as clarify their colour scheme, then we produced:
- New Logos
- Business Card Templates
- Word Presentation Templates
- Email Signatures
As an additional pre-cursor to the design we assist in undertaking an audience and stakeholder feedback process, listening to the feedback of each of the following groups and their desires:
- Prospective and Current Students needed quick links especially where to go for enrolment and other activity signup
- Parents wanted and needed to see what the dorm rooms looked like and be able to see regular photo updates of what their sons were up to
- Staff really wanted clear, streamlined navigation for their audiences so that they could always rely on the website as an easy information source for inbound emails and phone calls
Through that branding and stakeholder feedback process we helped St Leo’s clarify their value proposition and also develop the keywords that website visitors needed to see as soon as the new homepage was online.
Getting to know the team at St Leo’s through the process also helped us appreciate that biting off these projects in bit size chunks would be a winning strategy, helping guide them to the final delivery rather than holding deadlines over their head.