Posts

The Top 3 Customer Loyalty Tools You Can Use Today

Getting the most value out of every single customer is a huge challenge for every business. Very few organisations invest adequate resources into improving the customer journey. But for those that do, the payoff can be immense.

Customer loyalty is the cornerstone of success for many small businesses. It’s widely known that retention is far cheaper than acquisition. However, when it comes to retaining those valued clients, many business owners don’t know where to start.

Excellent customer service and a quality product simply won’t cut it in today’s competitive world. In order to keep your customers coming back, they need to benefit from doing business with you. This is where loyalty programs come in.

To save you some time and effort, we’ve put in the hours to find the best customer loyalty programs that money can buy. These may not be appropriate for every business, but they’ll certainly give you an idea of exactly what you need to do to get as much bang for your buck as possible from every customer.

Belly

Belly is one of the largest digital loyalty apps in the world. Integrating a huge array of features, it’s become one of the leading choices for small businesses across a range of industries.

Built on the experiences of thousands of small businesses, Belly emphasises data collection and personalised rewards systems to retain clients. Some of the top features of Belly include:

  • Immediate collection of customer info.
  • Simple, integrated email marketing campaigns.
  • Easy social media management (with a strong emphasis on customer acquisition and exposure).

Belly allows you to customise your own rewards programs to suit the needs of your customers. By using mass customer data, you can refine your rewards program to be even more effective over time.

Belly claims to increase customer visits by 54%, which is a significant amount for any business.

Spring Rewards

Spring Rewards bridges the gap between the online and the offline world. One of the standout features of Spring Rewards is the collection of credit card data, allowing your customers to transition between a physical presence in your store and simply shopping online.

Spring Rewards is a standout analytics platform. With real-time collection of spending data from your clients, Spring Rewards allows you to deliver customised incentives to existing customers, giving you the opportunity to increase the value of every single transaction.

The best part about Spring Rewards is its simplicity. With very little requirement for training and a simple setup, anyone can start using Spring Rewards. However, don’t underestimate it – if you gather enough data and segment your audience accurately, Spring Rewards can be a very powerful tool.

 

Spendgo

Spendgo is one of the market leaders for true customer journey tracking. Designed to add value to every step of the journey, Spendgo is a fantastic tool for really getting the most out of every touch point you have with your customers.

Boasting closed loop promotions which can be highly segmented and customised, and top-notch reporting, Spendgo is the way to go for anyone who wants to ensure they aren’t losing their customers’ interest.

One of the more powerful tools available with Spendgo is highly customised outbound campaigns via SMS and email. Once you have a client’s data, any activity they pursue on-site or instore only adds to the high level of customisation you can achieve.

Checking Out

Choosing the right customer loyalty program can be incredibly difficult. At the end of the day, every business has different needs and widely varying customer bases. Understanding your clients and the type of rewards they desire is key to choosing the right loyalty software for your business. Ultimately, there are handfuls of valid customer loyalty programs you could begin implementing today. All you need is a bit of time for research and implementation, you’ll be thanking yourself for doing it – and trust us; so will your customers.

In Passionate Defense of Point of Sale

WK Digital is passionate about point of sale – kinda weird huh? Well not really when you consider its the thing that keeps all your customer purchases, staff and profit in check every damn day.

#onlinePOS

We build online point of sale software, what does that even mean? Well principally its your own customised website that processes online orders as efficiently as if your customer was in store.

#hardwarevendors

Sometimes our software is used in replacement of hardware based point of sale, for some it makes sense. But we’re not hardware vendors, our partners are.

#beautifulcatherding

9 times out of 10 what business owners are looking for is a great point of sale system that does in store what can be described as the most beautifully choreographed cat herding exercise every damn day.

#ohyeahnailedit

Minus pepperoni on the meatlovers half of your extra large pizza? Chicken schnitzel in the front kitchen made first before the lamb wrap in the deli for the same order? Need a shirt send from another store? In store POS systems have you covered.

#takeyourmumtothedoctor

Even better, these systems give you a real time view of profits based on orders less staff and other operational costs, to your phone while you’re taking your mum to the doctor.

#nowhingies

POS systems = control and the ability to make fast decisions. Slow day on a public holiday, losing money? Shut the shop early based on the information, not a whingy staff member.

#nottooexpensive

The feedback we get, is that in store POS systems are too expensive. And maybe some of them are, but speaking to most of our industry brethren they’ve adjusted pricing to give you options – so hear them out.

#dumbfridges

And we know your other equipment costs money, but your fridge can’t tell you (yet) whether you’re making money. So invest in something that does.

#antihassle

We have our favourite POS vendors sure, but only based on a mutual desire to see clients get the very best service for the very best price and the least amount of hassle.

#webposhandsbloodyfree

The best part is, if you’ve invested in a good system then getting a website to boost your profits is easy with WebPOS. We set it up and then we send the orders to your POS, just like now. You update product information on your POS, the site is updated at the same time, no extra work. Hands bloody free.

#everydamnday

So in 2016 technology and information has made it easier to own and build businesses, but without a software system that controls your operation you’ll just keep wishing you had one, every damn day.

Set-up a Business PayPal Account and Start Selling Sooner

Starting a business can be one of the most exciting times of your life. Sure, it can be a little stressful but most of the time you will undoubtedly experience a thrill that can be hard to explain at dinner parties but gives you the rush to keep everything on your ‘to-do’ list moving.

Running your business comes with many decisions that you will need to make and chances are you will need an easy and reliable way to invoice your customers and/or clients. Offering a trustworthy payment method makes using your business that much easier for your customers, so it’s important to get it right.

If the above description has hit the nail on the head, then you don’t need to look much further than PayPal. PayPal is quick, provides lots of online tools, is trusted and most importantly- it’s available anywhere you have access to WIFI. PayPal has come a long way in recent years and is not just used for safely purchasing items of eBay – contrary to popular belief.

Follow the below guide to learn just how easy it is to set up a PayPal account for your business.

Step 1: Create your PayPal account
Setting up your PayPal account is quick and easy. It’s free to sign up, it doesn’t matter which account you select. PayPal generally runs by accepting commissions for all payments you receive as well as currency conversion fees.

Step 2 – Start your Application

To continue with the set-up of your PayPal account, PayPal asked for quite a few details to verify your business and the individuals associated with it. There is nothing to worry about here, it is just one of the many ways PayPal can keep to their commitment of providing a safe place for transactions – for all parties involved.

The below are the type of details you need to provide and have ready to create your Paypal Account (PayPal may at times require further details):

Personal information:

  • Your address
  • Your full name
  • Your email address
  • Your phone numbers

 

Business information:

  • The address of your primary place of business and registered office (if applicable).
  • How your business is structured (e.g. sole trader, proprietary company, etc).
  • The Website Address or Facebook Web Address
  • ABN and/or ACN
  • Legal business name and trading name (if applicable)

 

Business contacts details:

  • Names of any applicable business contacts (e.g. company directors, chairpersons, treasurer, secretary, etc).
  • Names and addresses for any beneficial owners.
  • Names, addresses and dates of birth for any partners.
  • Name, address and date of birth of the primary authorised user of the account

 

If you’re applying on behalf of a trust, PayPal will also need:

  • Trust name and type
  • Details of the trust beneficiaries.
  • A copy of the trust deed. (PayPal will ask for this once your application has been accepted)

 

Once you have filled out all of the above details, you just need to accept and agree to PayPal’s User Agreement, Privacy Policy, Combined Financial Services Guide and any other incorporated policies. These policies may be updated at times, and PayPal will send you an email communication to let you know.

Your PayPal account has been successfully created.

Once you have completed the above mentioned steps, you can use your account straight away and this means you can begin immediately customising your PayPal payment preferences.

How do you want to receive payments?

PayPal has several options to choose from. You can choose one, or you choose them all. Choosing the right method will open up features that will most suit the type of business activities you will be conducting. PayPal is also very helpful and point you to the option/s that suit you most and you can always change your preferences at any time if your business circumstances change.

The options include:

  • On your website
  • With online invoicing
  • On eBay
  • In person

To finalise your set-up there are some more things you need to do but are all quite simple and easy to manage with a little bit of quiet time and a cup of tea at hand. You don’t need to do them all at once but it is good to get them out of the way so you don’t need to worry about it later on.

Things to note to finalise your business set-up:

  • You will need to confirm your email address – head over to your inbox and click the provided link. If there is no email there, check your Spam Folder (You will need to confirm this before you can accept payments).
  • Link your bank accounts – link your bank account so your PayPal account knows where to send money when you wish to withdraw or make payments.
  • PayPal may initially limit the amount of money you can transfer from your PayPal account until you’ve verified your linked bank account or credit card, so it’s a good idea to do this as soon as you can.
  • Make your business name clear for customers. In your account set up, you can add your logo as well name your PayPal account that your customers will recognise on their bank statements as well as in their email invoices.

 

Setting up your PayPal may be a daunting concept but it really is a simple process that’s very much worthwhile. It’s important to remember that PayPal is a big enterprise and is trusted by millions of people all over the world so there are lots of resources and help available if you need it.

 

 

Happy New Financial Year!

Last week was about tidying up, this week is about opportunity. You don’t have to wait for the end of the calendar year to reflect & revise your business strategy. Take today, take 30 minutes, 3 hours, whatever it takes to assess the best of what you have achieved so far this year and what you want to improve on.

We are pretty sure your sales and marketing plan will come up in the things to improve on, who doesn’t strive for more customers? We believe an effective online marketing strategy centred around your own professional website is the most cost-effective place to put your money and energy.

Most of you have a website already, but if you don’t its kind of like having a phone number for your business that is not public. Websites come in all shapes, sizes & prices but there are three important things to consider for an existing or a new website.

Does your site get traffic?

Google provides an incredibly simple tool to add to your site to tell you all sorts of great information about your business website, who is coming, how long they stay, if they convert to being customers and its FREE!

How are people getting to you?

Has someone been bothering you about getting an app for all those users that don’t like looking at your site on their mobile phone? Maybe you need an app and maybe you don’t, but you need that Google traffic tool to figure that out. Did we mention that Google tool is FREE?

Are you making money from your website?

Lead generation is an important reason for having a website but we are equally passionate about the opportunities for making money with online ordering. If you want to extend your reach to customers inside or outside your local area then you should strongly consider a website where people can purchase your products or services directly without the need to pick up the phone.

These three things are a great place to start evaluating how to best use your own website as a launch pad for an informed online marketing plan. So start today, grab some time, just for you and your team to think about the future, dream big and start the second half of the year the way you have always intended.

Interested in our newly revamped WebPOS online ordering solution? Click here for more details.