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Top 3 Marketing Resolutions for 2016

Why do we resolve to do things differently at the start of each year? Maybe your best, longest running resolutions have come at a time when no one was asking, or looking.

For 2016 we think the best way to resolve to do something better is to at least look at what other reputable sources recommend so you can decide for yourself.

Because we focus on getting the best online sales and marketing results for our clients we recommend these top three ideas from the great list built by Hubspot.

1. Get a mobile strategy

We are still amazed at the number of websites out there that are not built in mobile friendly way. In part of the western world more Google searches are being done on mobile than on desktop. That means the fresh young eyes and those young at heart that need big font are all looking for you on their phone!

PC and laptop design will always be important but if a site is not built to look good and be searchable on a mobile then Google/people will eventually switch off your business. This article here explains the mobile strategy basics.

2. Write something every day

Sounds airy fairy but writing something every day means you have a source of unique content to pull from regularly.

Why do you need content?

  • To show Google your website content is refreshed regularly
  • To get a chance at being an influencer on LinkedIn, allowing you to build your network
  • To keep your products and services fresh

Ok we aren’t perfect either and are always striving for better but we do think this one will lead to good things professionally and its all within your power. Find your ideal writing time to achieve writing every day.

3. Prioritise sleep!

We probably should have made this number one but so crazy important. If you need to break through and achieve your next level goals a consistent good night of sleep is key.

What we have learned is that a good night of sleep is individual so its worth figuring out what works for you – check out this article here on how to make your own personal sleep plan

Call them resolutions or just call them good ideas to start with in 2016, we think these are some of the best. We also think its best to keep a concise set of goals that you can focus on from week to week.

Good luck this year and we hope we cross paths with you!

5 Online Tips for 2015

Contrary to some commentators we are finding companies quite excited about 2015. They are busting out of the gates and they have a better understanding of online world then even a year ago.

We rebuilt our own website last year and we know first hand the digital world can change a lot in a short time. When looking at your online presence in 2015 consider the following 5 things:

1. Your sales leads have probably seen you first – While you have your own sales process to bring in new leads there are just as many people out there that have probably come across you in their research. So think about what information you would consistently want to share with people if they were calling you directly. There is never a bad time to evaluate your 15 second speech on what it is you do.

2. Use the data – hopefully you already know what your website, blog and social media visitors are like. But if you don’t you should check what information is being tracked online for your business and then figure out how to make it work better for you.

3. Get mobile – we beat this drum a lot last year and we will keep up the same tune. There are 5 billion mobile phones in use and if people have to squint or constantly pinch and zoom to get to what they need on your website then they probably chose a competitor instead

4. Make your website useful – consider selling products on your website, not just advertising them. Or if you don’t want to sell but want to spend less time on the phone explaining your products then build a site that is well-organised to do that talking for you. Remember – they have probably already researched you before they call anyway and this is an awesome way to stand out.

5. Plan to add good content – we are big fans of the blog and social media but the most important fan of fresh content is Google. And for those with marketing budgets big and small adding fresh content to your website on a regular basis not only attracts visitors, it might just lead to the next product or service innovation you have been looking for.

Keep it fresh, keep it current and keep the human touch and check out our new site when you get a chance – and don’t forget to download our Free Guide to Website Design.

Happy New Year!