Practical thinking on software, AI, and running a better business.

How to Make a Powerful Elevator Pitch for Your Website

An elevator pitch is a compelling synopsis of your business you can deliver in the time it takes to travel between floors in an elevator. Whether you’ll ever give a pitch in an elevator is moot – the real benefit is the ability to explain what you do in a comprehensible, convincing and compelling manner. […]

Snapchat filters: The future of business advertising?

How do businesses attract new customers and continue to engage with their existing audience when traditional mediums like print and live TV are in decline? The simple answer is to move online but that approach won’t cut it in a world where people need to be targeted specifically. TV still has a place but it’s […]

What makes a great logo?

A great logo can provide your company with a boost but actually visualising an image that embodies your company and projects what you stand for isn’t easy. Creating it is even harder so this article seeks to help you understand what you need to consider during the logo design phase. The five main principles of […]

How to Define Your Customer Profile to Reach Your Demographic

Customer profiling may sound like a politically incorrect term used in airport security but it’s actually an innocent business term for understanding who your customers are. Imagine a manual for how to most effectively reach your target demographic with details on what they like to buy, how much the spend, how they use your products […]

When Is a Good Time to Rebrand

The decision to re-brand your business is a big one. A lengthy process that can sometimes cost a bit of coin, and it’s certainly a decision not to be taken lightly. However, if done for the right reasons and at the right time, a rebrand can be a great investment to the immediate and future […]

White Knight becomes WK Digital

  White Knight Web Design was formed in 2008. The name represented a time in the industry where a customer focused quality web designer was needed, given a reasonable proportion of the web industry operated out of their car boots. We worked hard to not only provide quality websites but help those stranded by other […]

Infographic: Choosing the Right Payment Gateway

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The best CRM for your small business

As more small businesses embrace the Internet and move, it is becoming essential to have the right Customer Relationship Management (CRM) software so you can keep track of customers. Having the right CRM also makes it easier for you to interact with your customers, providing help where needed and give them a good experience as […]

Infographic: How Your Company Can Get the Most Out of LinkedIn

Why Your Business Needs to Focus on Google Reviews

While Google+ has decided to say adios to their inbuilt review system, the standard ‘Google Reviews’ are here to stay. Most business owners can identify the importance of this review system but often fail in their attempts to get customers to leave reviews. In this post we will discuss what Google Reviews are for those […]