Practical thinking on software, AI, and running a better business.

What makes a great logo?

A great logo can provide your company with a boost but actually visualising an image that embodies your company and projects what you stand for isn’t easy. Creating it is even harder so this article seeks to help you understand what you need to consider during the logo design phase. The five main principles of […]

How to Define Your Customer Profile to Reach Your Demographic

Customer profiling may sound like a politically incorrect term used in airport security but it’s actually an innocent business term for understanding who your customers are. Imagine a manual for how to most effectively reach your target demographic with details on what they like to buy, how much the spend, how they use your products […]

When Is a Good Time to Rebrand

The decision to re-brand your business is a big one. A lengthy process that can sometimes cost a bit of coin, and it’s certainly a decision not to be taken lightly. However, if done for the right reasons and at the right time, a rebrand can be a great investment to the immediate and future […]

White Knight becomes WK Digital

  White Knight Web Design was formed in 2008. The name represented a time in the industry where a customer focused quality web designer was needed, given a reasonable proportion of the web industry operated out of their car boots. We worked hard to not only provide quality websites but help those stranded by other […]

Infographic: Choosing the Right Payment Gateway

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The best CRM for your small business

As more small businesses embrace the Internet and move, it is becoming essential to have the right Customer Relationship Management (CRM) software so you can keep track of customers. Having the right CRM also makes it easier for you to interact with your customers, providing help where needed and give them a good experience as […]

Infographic: How Your Company Can Get the Most Out of LinkedIn

Why Your Business Needs to Focus on Google Reviews

While Google+ has decided to say adios to their inbuilt review system, the standard ‘Google Reviews’ are here to stay. Most business owners can identify the importance of this review system but often fail in their attempts to get customers to leave reviews. In this post we will discuss what Google Reviews are for those […]

In Passionate Defense of Point of Sale

WK Digital is passionate about point of sale – kinda weird huh? Well not really when you consider its the thing that keeps all your customer purchases, staff and profit in check every damn day. #onlinePOS We build online point of sale software, what does that even mean? Well principally its your own customised website […]

A letter to my daughter on International Women’s Day

Why do we celebrate this day anyway? I can hear you ask that and “haven’t we come far enough?” Well I’d like you to know that yes, in 2016, we have come a long way. We can vote, we can play sports, we can be CEOs, we can start and successfully run our own businesses. […]