No trends pieces. No hype. Articles written for decision-makers in Australian regulated industries who want to understand what AI and custom software can actually do.
Explore by business pressure
How do businesses attract new customers and continue to engage with their existing audience when traditional mediums like print and live TV are in decline? The simple answer is to move online but that approach won’t cut it in a world where people need to be targeted specifically. TV still has a place but it’s […]
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A great logo can provide your company with a boost but actually visualising an image that embodies your company and projects what you stand for isn’t easy. Creating it is even harder so this article seeks to help you understand what you need to consider during the logo design phase. The five main principles of […]
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Customer profiling may sound like a politically incorrect term used in airport security but it’s actually an innocent business term for understanding who your customers are. Imagine a manual for how to most effectively reach your target demographic with details on what they like to buy, how much the spend, how they use your products […]
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The decision to re-brand your business is a big one. A lengthy process that can sometimes cost a bit of coin, and it’s certainly a decision not to be taken lightly. However, if done for the right reasons and at the right time, a rebrand can be a great investment to the immediate and future […]
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White Knight Web Design was formed in 2008. The name represented a time in the industry where a customer focused quality web designer was needed, given a reasonable proportion of the web industry operated out of their car boots. We worked hard to not only provide quality websites but help those stranded by other […]
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As more small businesses embrace the Internet and move, it is becoming essential to have the right Customer Relationship Management (CRM) software so you can keep track of customers. Having the right CRM also makes it easier for you to interact with your customers, providing help where needed and give them a good experience as […]
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While Google+ has decided to say adios to their inbuilt review system, the standard ‘Google Reviews’ are here to stay. Most business owners can identify the importance of this review system but often fail in their attempts to get customers to leave reviews. In this post we will discuss what Google Reviews are for those […]
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WK Digital is passionate about point of sale – kinda weird huh? Well not really when you consider its the thing that keeps all your customer purchases, staff and profit in check every damn day. #onlinePOS We build online point of sale software, what does that even mean? Well principally its your own customised website […]
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