Practical thinking on software, AI, and running a better business.

Do You Really Need an SSL Certificate?

SSL certificates can be difficult to wrap your head around. For some websites, they’re incredibly important. For others, not so much. What is an SSL Certificate? An SSL (secure sockets layer) certificate is essentially a guarantee that the website people are visiting is in fact secure. It’s a small file hosted on your web server […]

Choosing keywords for your website optimizations

The first thing about choosing strong keywords for your websites search engine optimization (SEO) is to know what your potential client or customer is searching for that you can offer them. When a person comes to your site based on a particular keyword, will they find the items, goods or services they are seeking?  If […]

What is a USP?

USP, is an acronym for, Unique Selling Proposition (or unique selling point). It’s a marketing tool that differentiates a product or company from its competitors. USP’s use value propositions like, the lowest cost, the best quality, or a product that is the only of its kind. Your USP should clearly state, to potential customers, a […]

Instagram for business – should we use it?

Instagram might not be for everyone but it’s a very powerful social media platform, especially for millennials.  Research shows that Instagram drives more engaged traffic than any other social media channel, including Facebook. Instagram gleans more return customers. If someone buys something from you and then follows you on Instagram, statistics show they’re more likely to […]

Artificial Intelligence on the web

Using artificial intelligence, with a complicated algorithm of logics and code, companies employing this method can create a website in minutes.  WIX claims they are testing the use of this software in their builds. Using this technology, WIX, like other DIY website builders, can save a great deal of time and money, but will the […]

12 Critical Elements Every Website Homepage Must Have [Infographic]

SEO, so what?

    Why does this work matter and what happens if you don’t do it? SEO means: Search Engine Optimisation (SEO), if you pause to think for a second it very quickly sinks in that SEO is a very sensible thing to do. Why wouldn’t you want your site to appear at the top of […]

The Digital Marketing Challenge

The challenge for marketers in the digital age is to better measure the ROI of online marketing activities through the use of smart analytics. The problem is digital analytics and the sort of data you get from Google about traffic can get confusing. Web and digital analytics are a world apart. One is useful for […]

How to Make a Powerful Elevator Pitch for Your Website

An elevator pitch is a compelling synopsis of your business you can deliver in the time it takes to travel between floors in an elevator. Whether you’ll ever give a pitch in an elevator is moot – the real benefit is the ability to explain what you do in a comprehensible, convincing and compelling manner. […]

Snapchat filters: The future of business advertising?

How do businesses attract new customers and continue to engage with their existing audience when traditional mediums like print and live TV are in decline? The simple answer is to move online but that approach won’t cut it in a world where people need to be targeted specifically. TV still has a place but it’s […]