No trends pieces. No hype. Articles written for decision-makers in Australian regulated industries who want to understand what AI and custom software can actually do.
Explore by business pressure
As a successful online retailer it’s second nature to see sales roll through your store, but the frustration of even a single abandoned cart never really goes away. That is unless you understand why it happens and employ tactics to convert them to sales. Close to 67% percent of shopping carts are abandoned and […]
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You started your eCommerce site to expand your revenue and your reach, but lately its not doing anything noteworthy and you have a sneaking feeling you’re just coasting. Sound familiar? Having produced and supported hundreds of eCommerce sites across many industries in the last 10 years we’ve seen common themes for successful sites. What […]
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Tough to admit as digital marketers, but our website was hacked a few years ago. It was frustrating, time-intensive to fix and mostly embarrassing. We hung our heads for a bit, but then realised our experience could actually benefit others. We had taken our website security for granted but the process of restoring our online […]
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A pool full of metrics and you dive in it…yeah OK, Kendrick’s real song was not about website metrics but the haze of interpretation can be the same in both cases. If you’re anywhere close to digital, marketing or IT, someone is likely to have thrust a Google Analytics report in your face and asked, […]
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Traitor…that is likely the nicest thing my female colleagues, team members, friends and family are thinking right now. Shame on me really, because I’m here to tell you why we should throw those antiquated ideas out the (car) window. Women, on average, are are looking after more than one person at any given time, […]
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An email to your clients, consumers and other stakeholders is one of the quickest and most effective ways to send out a key message instantaneously, but when you’ve got hundreds of contacts to get in touch with, it can no doubt be quite an exhausting task. Email marketing platform Mailchimp allows businesses and e-commerce […]
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Ecommerce is an invaluable tool for any business. Not only does it reduce, or completely eliminate, overheads associated with a physical storefront, it also creates an entirely new customer base through national and international shipping. With an online store at your fingertips, customers from all over the world can purchase your products at the click […]
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$5,000 of Free Marketing? It’s NOT too Good to be True! The Queensland Government’s Small Business Entrepreneur Grants Program will be back later this year, and it’s a very generous offer. Small business owners can receive a grant of up to $5,000 (excluding GST) in matched funding for any program in the applicable categories that […]
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Getting the most value out of every single customer is a huge challenge for every business. Very few organisations invest adequate resources into improving the customer journey. But for those that do, the payoff can be immense. Customer loyalty is the cornerstone of success for many small businesses. It’s widely known that retention is far […]
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A CRM or Customer Relationship Management system involves all the strategies, actions and technologies a business uses to handle their customer interactions and data. CRM software compiles information from multiple platforms and points of contact, into a single system database. We bet your head is spinning just from the concept of managing so much information. […]
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