Critical PHP vulnerabilities: what they mean for your website
What the October PHP vulnerabilities could mean for websites and online services, who should check their hosting, and the practical steps owners can take.
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Practical thinking on software, AI, and running a better business.
No trends pieces. No hype. Articles written for decision-makers in Australian regulated industries who want to understand what AI and custom software can actually do.
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Marketing Strategy
The work between the click and the conversation
Most organisations measure traffic, page views, campaign responses and form submissions. Those numbers matter—but the most expensive leakage often happens after someone takes action and before the organisation responds. A visitor can find the right page, submit an enquiry and still lose momentum when the next step is unclear, slow or dependent on somebody noticing […]
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NSW’s New Digital Work Systems Law: What Boards Should Ask Before Adopting Another Platform
A board portal can make papers easier to store. It does not automatically make them easier to understand, compare or decide on. That distinction matters as NSW introduces new rules addressing risks arising from digital work systems. The Work Health and Safety Amendment (Digital Work Systems) Act 2026 recognises that digital systems can influence how […]
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Put Your Feet Up: How to Successfully Embrace Disruption
Covid…invasions…climate action, data breaches – what they all have in common is disruption and if you think 2023 is the year where we get a break from it, think again. But with practice over the last few years comes a more simple way to take advantage of a constantly changing business climate. In 2023 we […]
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Better Marketing in Less Time
The integration of CRM and marketing automation tools has lead to increased sharing and visibility of marketing & sales information within those departments and the wider organisation. AI is now more than ever doing the heavy lifting to deliver sophisticated, data-driven insights to help organisations win and retain more customers. CRM and marketing automation […]
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4 Simple Web Design Techniques for Better Lead Generation
Roses are FF1919, violets are 1C86EE, Futura is a controversial font choice but Comic Sans is just wrong. But seriously, why is great web design still such a big deal and how does it translate into better sales results? Great Design Knows the Visitor Already Even if you’re a new business you will have some […]
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The Great Thing About Problems
I love checking my Fitbit App at night, on the days I exercise. Watching the good green vibes explode off my phone when I hit the preset step & activity targets make me feel like a ninja. But when I’m sitting down and I shake my wrist a bit and the step count jumps for […]
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Give Time Back with One Simple Tool
Having watched a few scary TV shows I was pleasantly surprised with the dark sense of fear that passed over me when I finally saw the Upside Down in Stranger Things. The sense of stolen youth and the unknown were palpable, and I’m thrilled season two is finally here. But placing a support request with […]
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How to Close the Abandoned Cart Loop Every Time
“Excuse me, is there anything I can help with?” Says the perfectly polished sales person at your favourite store. They aren’t pushy, they are available, knowledgeable and helpful. And on the back wall of the staff room their sales numbers are off the chart. They capture every possible sale with efficiency, courtesy and a […]
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3 Reasons A.I. Customer Service Makes Financial Sense
As customers, we will never go backwards. We will keep demanding more and better and faster. If we don’t get it, we will vote with our feet and our social media voices. As businesses, if we don’t invest in continuously improving customer service we can only compete on price, that joyless race to the bottom. […]
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