No trends pieces. No hype. Articles written for decision-makers in Australian regulated industries who want to understand what AI and custom software can actually do.
A board portal can make papers easier to store. It does not automatically make them easier to understand, compare or decide on. That distinction matters as NSW introduces new rules addressing risks arising from digital work systems. The Work Health and Safety Amendment (Digital Work Systems) Act 2026 recognises that digital systems can influence how […]
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Covid…invasions…climate action, data breaches – what they all have in common is disruption and if you think 2023 is the year where we get a break from it, think again. But with practice over the last few years comes a more simple way to take advantage of a constantly changing business climate. In 2023 we […]
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The integration of CRM and marketing automation tools has lead to increased sharing and visibility of marketing & sales information within those departments and the wider organisation. AI is now more than ever doing the heavy lifting to deliver sophisticated, data-driven insights to help organisations win and retain more customers. CRM and marketing automation […]
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Roses are FF1919, violets are 1C86EE, Futura is a controversial font choice but Comic Sans is just wrong. But seriously, why is great web design still such a big deal and how does it translate into better sales results? Great Design Knows the Visitor Already Even if you’re a new business you will have some […]
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I love checking my Fitbit App at night, on the days I exercise. Watching the good green vibes explode off my phone when I hit the preset step & activity targets make me feel like a ninja. But when I’m sitting down and I shake my wrist a bit and the step count jumps for […]
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Having watched a few scary TV shows I was pleasantly surprised with the dark sense of fear that passed over me when I finally saw the Upside Down in Stranger Things. The sense of stolen youth and the unknown were palpable, and I’m thrilled season two is finally here. But placing a support request with […]
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“Excuse me, is there anything I can help with?” Says the perfectly polished sales person at your favourite store. They aren’t pushy, they are available, knowledgeable and helpful. And on the back wall of the staff room their sales numbers are off the chart. They capture every possible sale with efficiency, courtesy and a […]
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As customers, we will never go backwards. We will keep demanding more and better and faster. If we don’t get it, we will vote with our feet and our social media voices. As businesses, if we don’t invest in continuously improving customer service we can only compete on price, that joyless race to the bottom. […]
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Every day we seem to hear about a new online scam. Queensland Police recently shut down 3 fake trader websites selling barbecue and fitness equipment, users followed the payment instructions but no goods were ever received. We’ve read about SSL certificates and displaying your ABN as good ways to proclaim your eCommerce legitimacy and […]
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As a successful online retailer it’s second nature to see sales roll through your store, but the frustration of even a single abandoned cart never really goes away. That is unless you understand why it happens and employ tactics to convert them to sales. Close to 67% percent of shopping carts are abandoned and […]
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