As customers, we will never go backwards. We will keep demanding more and better and faster. If we don’t get it, we will vote with our feet and our social media voices. As businesses, if we don’t invest in continuously improving customer service we can only compete on price, that joyless race to the bottom. […]
Every day we seem to hear about a new online scam. Queensland Police recently shut down 3 fake trader websites selling barbecue and fitness equipment, users followed the payment instructions but no goods were ever received. We’ve read about SSL certificates and displaying your ABN as good ways to proclaim your eCommerce legitimacy and […]
As a successful online retailer it’s second nature to see sales roll through your store, but the frustration of even a single abandoned cart never really goes away. That is unless you understand why it happens and employ tactics to convert them to sales. Close to 67% percent of shopping carts are abandoned and […]
You started your eCommerce site to expand your revenue and your reach, but lately its not doing anything noteworthy and you have a sneaking feeling you’re just coasting. Sound familiar? Having produced and supported hundreds of eCommerce sites across many industries in the last 10 years we’ve seen common themes for successful sites. What […]
Tough to admit as digital marketers, but our website was hacked a few years ago. It was frustrating, time-intensive to fix and mostly embarrassing. We hung our heads for a bit, but then realised our experience could actually benefit others. We had taken our website security for granted but the process of restoring our online […]
