Getting the most value out of every single customer is a huge challenge for every business. Very few organisations invest adequate resources into improving the customer journey. But for those that do, the payoff can be immense. Customer loyalty is the cornerstone of success for many small businesses. It’s widely known that retention is far […]
A CRM or Customer Relationship Management system involves all the strategies, actions and technologies a business uses to handle their customer interactions and data. CRM software compiles information from multiple platforms and points of contact, into a single system database. We bet your head is spinning just from the concept of managing so much information. […]
Kicking off your first website or online business is a huge challenge. There are countless pitfalls to avoid, and plenty of chances to make a mistake. Thankfully, thousands of people have trodden that path before. Learning from the mistakes of others is a clever move. There are a number of steps to securing the full […]
SSL certificates can be difficult to wrap your head around. For some websites, they’re incredibly important. For others, not so much. What is an SSL Certificate? An SSL (secure sockets layer) certificate is essentially a guarantee that the website people are visiting is in fact secure. It’s a small file hosted on your web server […]
The first thing about choosing strong keywords for your websites search engine optimization (SEO) is to know what your potential client or customer is searching for that you can offer them. When a person comes to your site based on a particular keyword, will they find the items, goods or services they are seeking? If […]
