Posts

One Simple, Effective Way to Connect with Your Customers

Applying the personal touch when selling online can be challenging – especially when most businesses sell online to spend less time on the phone. But there is one surefire way to connect with your shoppers in a way that benefits them and you and that’s by adding a live chat feature to your website.

Three awesome reasons to seriously consider live chat on your website:

1. Multi-tasking – In the era of multi-tasking your customers will be ever so grateful that they can type out a question, grab a cuppa, pay a bill and then come back for the answer. And that question might just be what’s been holding them back from purchasing. You can also multi-task, keeping multiple chats open at the same time – no annoying hold music for anyone!

2. Information – Just by reaching out to you the live chat tool can tell you where the customer is, what Internet browser they are using and other information useful for helping them shop and checkout. Live chat can help you answer all those questions without even having to ask, and its the kind of information your website technician might need to fix a site issue.

3. Trust – A tool like live chat can be personalised with names, images and information that helps your customers comfortable that they are speaking directly to you. It helps build trust between a person who needs help and the person who can provide that help. Trust easily leads to loyal and repeat customers.

We think businesses can easily extend a personal approach to their online shoppers in many ways, but live chat is certainly at the top of that list. Our eCommerce solutions are live-chat enabled and even allow you to shop on the customers behalf if they need some help after chatting with you.

Get in touch if you are interested in more information – info@wkdigital.com.au.