We get a kick out of making our customers lives easier through websites and software that just works. Ultimately the biggest bang for buck for our customers is in software integration…but what does that mean?
In a nutshell its taking one piece of software and getting it to talk successfully to another piece of software to save manually transferring information that businesses need for daily operation.
Think automatic transfer and syncing of your online sales to your accounting software or your newsletter subscribers to your email marketing program, these are good examples of time savers for busy people and the list of integrations is endless.
Your website provider should be talking to you about how you can save time and money through integration, but before you get their help here are three important keys to successful software integration.
1. It should be cost-effective – get ready to think about the time cost of manual data entry versus the effort to integrate. No one has an unlimited budget so have an approximate idea of the time you are spending on that manual task to start with.
2. It should clearly replace a time-consuming process – don’t settle for a partial integration when the full process is what gets the win. Make sure your provider clearly identifies what you are getting and the benefits
3. A willingness to work with others to get the job done – we find that the key factor in successful integration projects is a willingness to work with other software providers. It is so rare for companies have one supplier for everything, so being able to talk to the people who already support your business is absolutely critical
Did we already mention we love software integration? And once you’ve taken the step to connect dots in your business that you did not know were possible we think you will too!
An Australian customer of ours just had beautiful wedding in the middle of Central Park. It was just for them, tailor-made to suit what they had in mind for their special day. And that reminds us of what people are looking for in a website…equal parts unique and special but definitely a statement about the person or business it represents.
The wow factor for a website can easily be a splashy or unique design but in our experience what people are looking for on your website is that unique representation that you think makes you stand out from your competitors.
Is your business selling tyres? How about building a website that allows people to take their research process further and see if you have exactly the tyre they are looking for with prices confirmed so that all you have to do is book in an installation time? And the best part is, its a give to get, they get their information easily, and you get a qualified and specific lead generated directly into your database. That’s a whole marketplace coming to your door because you get that they just want the information now with a minimum of fuss.
Sexy web design is good, efficient and speedy information delivery is something every business owner should lust after and then ask for from their website provider.
Your dreams can be built online and we get a kick out listening to those big dreams and then making them happen – you should expect nothing less!