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White Knight becomes WK Digital

 

White Knight Web Design was formed in 2008. The name represented a time in the industry where a customer focused quality web designer was needed, given a reasonable proportion of the web industry operated out of their car boots. We worked hard to not only provide quality websites but help those stranded by other companies who couldn’t finish the job.

We’ve grown together with many of our customers who are still with us from the early days.

White Knight to WK blog post image
 

The digital landscape is constantly evolving. We have added an office in San Francisco, at the heart of the evolution. We want to focus on maintaining our core services, but also ensure that you have access to proven cutting edge revolutions in the digital space.

Rebranding to WK Digital reflects your growth and our growth. We are still here to help, but we’ve grown to provide you with more. WK maintains our heritage and our core ethos; but it also reflects our transformation into a mid tier multinational digital agency.

We still have the same dedicated local staff and we remain resolutely focused on you. This rebrand to WK Digital reflects that we are now in a better position to provide you with digital tools that will enhance your competitive position.

A letter to my daughter on International Women’s Day

Why do we celebrate this day anyway? I can hear you ask that and “haven’t we come far enough?”

Well I’d like you to know that yes, in 2016, we have come a long way.
We can vote, we can play sports, we can be CEOs, we can start and successfully
run our own businesses.

My industry, information technology, is a male-dominated industry, so right away women already stand out. So we
don’t have to fight to get noticed but we’ve always have to have a clear focus on getting noticed for things that impact us specifically.

#WomenInIT

Through my career in IT I have evolved an interest in the inner workings of computers
and software into fixing real world problems for lots of people in lots of industries.
In this way, getting to work in many different environments provides the ultimate diversity and
variety that I know most people want. This is what I love about IT, but I also know it’s not a career choice
considered by enough women.

#PledgeforParity

I also know that across all industries the gap in pay between men and women for the exact same jobs is real and its
too big. If I stand by and don’t do anything to see that change then I’m letting you and your friends down now, for later.

#GirlstotheFront

What I’ve also learned talking to other women, as professionals and as mothers, is that we can’t forget to put
ourselves first when it matters, even if we need to be loud about it sometimes.

So to me, today is important because it’s the day we get together as a group, 50% of the world’s population, and celebrate
our successes and how far we’ve come. And with a loud voice today I tell people I support:

– Setting goals and encouraging more women into information technology careers
– Sharing gender pay data across all industries so we can talk about real solutions for reducing the gap
– Women putting themselves first, professionally and as family members, because we always bring the rest of
the team up with us!

One Simple, Effective Way to Connect with Your Customers

Applying the personal touch when selling online can be challenging – especially when most businesses sell online to spend less time on the phone. But there is one surefire way to connect with your shoppers in a way that benefits them and you and that’s by adding a live chat feature to your website.

Three awesome reasons to seriously consider live chat on your website:

1. Multi-tasking – In the era of multi-tasking your customers will be ever so grateful that they can type out a question, grab a cuppa, pay a bill and then come back for the answer. And that question might just be what’s been holding them back from purchasing. You can also multi-task, keeping multiple chats open at the same time – no annoying hold music for anyone!

2. Information – Just by reaching out to you the live chat tool can tell you where the customer is, what Internet browser they are using and other information useful for helping them shop and checkout. Live chat can help you answer all those questions without even having to ask, and its the kind of information your website technician might need to fix a site issue.

3. Trust – A tool like live chat can be personalised with names, images and information that helps your customers comfortable that they are speaking directly to you. It helps build trust between a person who needs help and the person who can provide that help. Trust easily leads to loyal and repeat customers.

We think businesses can easily extend a personal approach to their online shoppers in many ways, but live chat is certainly at the top of that list. Our eCommerce solutions are live-chat enabled and even allow you to shop on the customers behalf if they need some help after chatting with you.

Get in touch if you are interested in more information – info@wkdigital.com.au.